Press release:
David Steel, the celebrated expert in marketing and social media is coming to Genesee Community College, Batavia Campus, at 2 p.m. Wednesday, Feb. 25, to share his presentation "Be Heard: Influence Marketing -- Locating, Engaging & Motivating Customers Online."
The event is FREE and open to the public and will take place inside the Conable Technology Department / T102 Lecture Hall. (The program will be (video/audio) streamed to all six of GCC's Campus Centers in Albion, Arcade, Dansville, Lima, Medina and Warsaw.)
Steel is the chief viral officer of Sneeze.it, a digital marketing agency, a division of The Steel Method. He is the author of "The Care and Feeding of Highly Aggressive Sales People" and also the soon-to-be-released, "Sneeze.it." A renowned keynote speaker, author, motivator and marketing strategist, Steel is widely recognized for his ability to help organizations monetize their social networks. At Sneeze.it, he teaches company executives the fundamentals of utilizing social media channels to attract prospects, build a lead pipeline and convert those leads into paying customers. He has a proven track record of turning business owners from social media novices into savvy social media marketers.
Steel has captivated audiences from New York to Nairobi with interactive speaking engagements that teach guests how to create targeted landing pages, use LinkedIn InMails and Facebook ads/tabs to successfully market their products and services. His presentation illustrates how to think and act like a consumer, and how to establish trust within a brand. Participants will learn the many ways companies get their message and brand out to the masses using a variety of social media and marketing tricks and tips.
Steel's visit to GCC is being sponsored by the College's CEO (Collegiate Entrepreneur's Organization) Club, Business Forum Club and DECA (Distributive Education Club of America) Club. Following the presentation, Steel will have copies of his book available for autographs.
