Weather Watch: Winter storm advisory in effect

Winds and lake effect snow is drifting into Genesee County, which has prompted the National Weather Service in Buffalo to issue a winter storm advisory through 10 a.m. tomorrow.

While snow accumulation will be measured only in inches, the cold blast, wind and wet white stuff blowing around could make road travel more difficult.

The sharp cold front is expected to hit Batavia this afternoon. Wind gusts could reach 40 mph.

The quick drop in temperatures could cause road ice to develop quickly.

This is an advisory from the NWS, which means the storm is not expected to be big, just big enough to encourage extra caution.

UPDATE 12:14 p.m.: County road crews report heavy snow in the southern part of the county. "It's a different world down here," said one.

UPDATE 12:55 p.m.: Here's a shot of what downtown is looking like about now.

UPDATE 2:27 p.m.: A report out of Pembroke: Conditions deteriorating. Visibility greatly diminished.