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County will have a chance to compete for additional tourism dollars if governor's plan approved

By Howard B. Owens

Genesee County should get a chance to compete for the governor's proposed increase in tourism spending, according to Kelly Rapone, tourism marketing director for the Chamber of Commerce.

Gov. Andrew Cuomo is planning on adding $5 million to the tourism budget, making the total statewide spend $55 million.

Rapone said she anticipates seeing the amount available for competitive grants increase, and while she didn't have specific projects to pitch right now, she said for the county to get a portion of the money, it would need to submit a project to the state for consideration.

That's how the chamber won a $90,000 grant to promote the state's Haunted History Trail. The trail points tourists to dozen of potentially haunted, historical locations from Warick to Dunkirk and is promoted statewide with the grant money.

Rapone said she's been around long enough to remember when the state government didn't take tourism seriously and allocated few resources to the industry, which she said does provide a significant boost the economy.

"I have to say, anytime there is money dedicated to tourism, that is a good thing," Rapone said.

Gov. Cuomo has shown a lot of interest in tourism, especially in boosting tourism around ag products such as wine and craft beer.

The local tourism bureau also receives state money through a complicated formula for matching funds. The formula is based on regional and local considerations and the amount of the request. Last year, Genesee County received $66,000, or about one third of the tourism agency's operating budget.

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