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February 10, 2014 - 2:49pm

Executive for Muller says yogurt maker on pace for $100 million in sales in U.S.

posted by Howard B. Owens in batavia, business, Muller Quaker Dairy.

An executive of Batavia-based Muller Quaker Dairy tells an food industry news Web site that the yogurt maker is on pace to reach $100 million in annual sales in the U.S.

"Promotions are playing a role," Barb Yehling, chief marketing officer at Muller Quaker Dairy, told Foodnavigator-USA.com. "However, at the end of the day it’s product quality and taste that matter to consumers. Again, this is where Müller yogurt excels."

Yehling said the company is focused on innovation and meeting unmet needs to bring to the American public a Greek-style yogurt that is fun and flavorful.

Evan Barone
Evan Barone's picture
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Last seen: 1 year 6 months ago
Joined: Feb 10 2014 - 7:44pm

$100 million in sales, $90 million lost to finance.

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