Authentically Local

If you happened to scroll to the bottom of the home page within the past few days, you might noticed the little emblem to the left showing up there.

A couple of months ago, myself and a couple of other local site owners started a Facebook group where we could discuss business and content issues among ourselves -- an industry group, if you will. Up until then, there really was no central location for independent local site owners to gather.

One of the members, Debbie Galant, co-owner of Baristanet, based in New Jersey, and one of very first local, online-only news sites, mentioned she owned this domain name: authenticallylocal.com and shouldn't we use it to promote not only local ownership of news sites, but local ownership of businesses in general.

For launch, 30 local news sites, including The Batavian, signed on to the Authentically Local campaign.

Regular readers know how heartily we push the idea of shopping first at locally owned businesses. When you shop local, more of your money stays in your local community were it can do the most good, and you're helping your friends and relatives enjoy a better quality of life.

Well, it turns out, I'm not the only local news site owner who thinks that way.

The difference for The Batavian is that so far we haven't faced the intense competition some of my colleagues are dealing with from well-funded national chains. For them, Authentically Local is a chance to remind readers and advertisers that with their sites, advertising dollars stay in the community, and that the owners are partners as well as neighbors.

These are values Billie and I share, but it's a critical message for the sites facing competition from the "Walmarts of the news industry," as Galant has put it.

Locally owned businesses in Genesee County are welcome to add the badge to their own Web sites.