Since we launched The Batavian in May, we've heard a recurring question: What about advertising?
The question has come from two quarters: Business people interested in advertising, and people wondering how the heck we're going to make this adventure into a paying business.
Starting this week, we get serious about the business side of the business. The traffic is now strong enough, we have an engaged audience, the name of the site is spreading fast -- we now have a good, fair value to offer the businesses of Genesee County.
We have two sales reps who start calling on area businesses this week.
They're going to offer the standard banner ads, of course, but what we're really excited about are the text ads we will offer.
Ten percent of the revenue from these text ads will go to The Batavia Players, Inc., Summer Youth Theater Program. On top of that, we are sending $500 to the program.
As we've said from the start, the goal of The Batavian is to be more than a news enterprise. We want The Batavian to help our communities grow stronger and enhance an area that is already a great place to live and work.
To that end, we're concentrating our sales efforts on local businesses (the big chains, not so much) so we can help those businesses thrive, and we're giving back to the community through donations and sponsorships.
Meanwhile, here's something you can do to support the youth of Genesee County, and more specifically, the Youth Theater -- go see Jesus Christ Superstar. It opens tonight and runs through Saturday. Patrick Burk tells us ticket sales have done well, but there's still plenty of seats left. You should go.
Our ad reps are Melissa McIntyre and Vanessa Haar. They, along with me and Philip, will be at Summer in the City on Friday and Saturday. We'll have balloons, water bottle kozies and bumper stickers. If you come by and say, "hi," we may even put you in a video. Look for us on Jackson Street on Friday and Main Street on Saturday.