Introducing Flip Ads
Some of you may have already noticed -- there are a couple of sponsor's ads on the right side of the page that if you mouse over the box, it flips over to reveal a secondary message.
This is a new concept in online display advertising and locally, it's only available on The Batavian and the Wyoming County Free Press.
To help kick off the introduction of Flip Ads, we're going to run a contest on four days next week (four days between Monday and Friday). Will will randomly pick an ad on the site and make it a Flip Ad, but the secondary message will be a secret code. The code will go up at some unannounced time during the day and stay up until we have a winner. The first person to e-mail me, [email protected], with the correct code, will win $25 cash. (We'll post a reminder Monday morning about the contest.)
After the first week, we'll run the same contest once a week.
Easy to win: mouse over ads and find the Flip Ad with the secret code, like an Easter Egg hunt.
Can you find the two ads running now that are Flip Ads?
Sponsors: Interested in Flip Ads? Contact Lisa Ace, [email protected], or (585) 250-4118, to sign up.
REED EYE , & KREATIVE DESIGN
This is a wickedly cool new marketing method! Love it! I look forward to the contests that start next week!
(Thank you, Mark for indicating which ads were flipping, as I wasn't familiar with this type of ad and was able to find them easily to see what it was all about!)