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School district unveils 'Can't Mask the Batavia Pride!' social media campaign

By Mike Pettinella

soler_and_mask_1.jpeg

Although COVID-19 mandates are forcing students and teachers to cover their faces, they “can’t mask the Batavia pride,” according to Kathie Scott, public information coordinator for the Batavia City School District.

On Monday, Scott posted information about “Can’t Mask the Batavia Pride!” on the district’s redesigned website, writing that the campaign is “in response to all the reorienting that has been required to reopen school – from social distancing and face mask mandates, to hybrid and virtual learning and sport delays/cancellations.”

Superintendent Anibal Soler Jr. informed the school board about the campaign at its meeting Monday night at the high school library (which can be viewed on the district’s YouTube channel).

Scott said the campaign “has been in the works for a while,” with discussions taking place with the fire department, police department and others throughout the community to make it happen.

“I’ve received a couple of emails since it went up … and we’re just looking forward to people participating,” said Scott, who has worked behind the scenes for almost 25 years to keep the public abreast of the district’s positive developments. “I know that there is a lot of community pride in Batavia, so it’s kind of a natural extension of that.”

Per the website:

“Can’t Mask the Batavia Pride!” is a reminder to our community of learners that there is something that hasn’t changed: the pride of and in Batavia. Community members like you are sharing a few positive words of encouragement, pride, appreciation, and/or support that will mean a lot to our students, their families, and staff.

Scott said there are several ways people get display their Batavia pride, including ordering a large Blue Devil head-on-a-stick mask that can be delivered or picked up by calling her at (595) 343-2480, ext. 1018, or sending her an email at:   Kscott@bataviacsd.org.

Other options are taking a digital photo or recording a short video (maximum of 30 seconds) with the mask, but not covering the face; or providing a short positive message of support, encouragement, pride or appreciation -- directed to students, staff, and/or families.

Click here for more information.

Soler also talked about the new school district app that is available for Android and iPhone -- Batavia CSD, NY.

With the new app, people can access documents, events, news updates, and even emergency notifications.

It can be downloaded on Android at https://bit.ly/3i6EAyc or iPhone at https://apple.co/3jOg8ls.

In another development, Soler thanked the board members “for their commitment to the City of Batavia and to its children” in conjunction with School Board Recognition Week (Oct. 19-23) as designated by the NYS School Boards Association.

“Each of you devote countless hours to make sure our schools are helping every child to learn at a high level,” said Soler, adding that board trustees make tough decisions, develop a budget and provide accountability that our citizens expect.

He then presented each board member with a travel bag as a token of the district’s appreciation.

Photo from Batavia CSD website: Superintendent Anibal Soler Jr. with the Blue Devil head-on-a-stick mask.

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