Local Matters

Community Sponsors

Adam Miller Toy and Bicycle

December 9, 2020 - 12:56pm

The Just Kings Community Organization and Adam Miller Toy and Bicycle are teaming up to make the Just Kings Toy Drive as easy as 1-2-3 to donate.

Adam Miller is offering $30 Gift Certificates for $20.20, and has extended this offer to anyone who wishes to buy one for the Just King’s Toy Drive. Simply stop by the store at 8 Center St. or call (585) 343-0548 and they will be happy to take your order over the phone.  

Adam Miller’s is a hometown favorite, featuring classic and educational toys, activity kits, bicycles, puzzles and the most interesting collection of stocking stuffers around. This charming, old-school toy store comes complete with old wood floors that squeak a bit -- a quaint welcome as you walk through the doors and browse

The Just Kings continue to work and mentor youth in our area, and have held a host of community outreach events and fun activities like their Trunk or Treat Halloween, Thanksgiving Food Drive, Book Bag Giveaway, and neighborhood summer celebrations galore.

You are also welcome to donate gently used toys for newborns to age 12. They will brighten some child's Christmas morning.

The toy drive is underway through Dec. 21.

Toys can be dropped off at Royals Barber Shop, 317 Ellicott St., Batavia.

June 29, 2018 - 9:00am
To celebrate 100 years in business, Adam Miller Toy and Bicycle is hosting a food event on Saturday, June 30, with all proceeds benefitting Don R. Carroll Toys for Kids.
"Tacos for Toys" will be held at Adam Miller from 11 a.m. to 2 p.m. Donations of $1 per taco suggested.
The store is located at 8 Center St. in Downtown Batavia.
"Help us celebrate -- stop by and grab some tacos!" says owner John Roche.
May 21, 2018 - 8:00am
posted by Virginia Kropf in business, news, Adam Miller Toy and Bicycle, batavia.


John Roche, who owns Adam Miller Toy and Bicycle with his wife, Cathy, stands behind the counter in his store at 8 Center St., Batavia, which is celebrating 100 years in business.

Carrying on a 100-year tradition of serving the public and providing quality customer service is not an easy task, but one which John Roche looks forward to every day.

Roche and his wife Cathy, of Corfu, are owners of Adam Miller Toy and Bicycle, which is celebrating 100 years in business this year.

“I have the pleasure of going to work and playing all day,” said Roche, who bought the business in 2002.

The store was started by Walter Davis in 1918 as a wheel goods store. In 1929, he built the building at 8 Center St., selling baby buggies, doll carriages, tricycles, bikes and pedal cars.

When Adam Miller purchased the business in 1946, he changed the name to Adam Miller Wheel Goods. In the mid 1950s, Miller erected a neon sign out front, which is still in use today. He continued to increase his line of merchandise, adding on to the building in the 1960s to accommodate a full-service repair shop and expanding to toys and hobbies.

Miller retired in 1970, turning the business over to his children, son Gary, and daughter and son-in-law Joyce and Buzz Masse. Gary and Buzz were both schoolteachers, and after school they were mechanics in the bike shop.

Adam Miller died in 2000 at the age of 90.

As for Roche, he has years of experience in the bicycle business. He started fixing bikes for his friends at age 13 in his parent’s garage. After graduation, he went to work for 13 years at a bicycle shop in Lancaster, before going into the wholesale bicycle business for a company in Cheektowaga.

When his company decided to move to New Jersey, Roche didn’t want to go with them. He got a job at Potter Lumber, but in the back of his mind, his retirement plan was to buy a bicycle shop.

While doing business with the Adam Miller store, Roche became friends with Miller’s children. When the Masses were ready to retire, after running the business for 25 years, they called Roche.

 “Joyce and Gary wanted someone who would keep their family’s tradition as a bike shop,” Roche said. “They called me and I took the opportunity.”

The bicycle business has gone crazy, with all different styles, Roche said. He has one model which is a three-wheel version, capable of being used as a hunting vehicle.

“It’s big enough you could put a deer on the back to drag it out of the woods,” Roche said. 

The store continues to be considered “the neatest store in town,” Roche said.

The bicycle repair shop is a big part of the business, with Michael Mugler as shop manager. He has been with Roche since day one, having worked with him for 20 years in the bicycle warehouse.

The Roche’s have three sons, all of whom have their own careers, but also an interest in bikes. They all worked in the store growing up. One has a bicycle collection on display in the store, and their middle son Shawn likes to tinker with bikes, and builds his own. They help out during special occasions, such as Christmas in the City.

Roche’s plans for the future include moving into online sales, while continuing to offer the favorite toys and games from past decades. 

Customers have been bringing in old toys and games, which Roche is displaying in the store windows. He invites anyone with any old toy to bring it in. 

The store will celebrate the 100th anniversary with two parties, a customer appreciation day on June 30 and another special event at Christmas time.

December 4, 2017 - 10:49pm
posted by Billie Owens in Event, Adam Miller Toy and Bicycle, batavia, Santa, Christmas.
Event Date and Time: 
December 9, 2017 - 12:00pm to 3:00pm
Santa will visit Adam Miller Toy and Bicycle from noon to 3 p.m. on Saturday, Dec. 9.
This is  free event and everyone is welcome! Bring your camera and take a photo with Santa at no charge, and enter a drawing for a chance to win a $50 gift certificate.
Adam Miller Toy and Bicycle is located at 8 Center St. in the City of Batavia.
December 10, 2016 - 2:09pm
posted by Howard B. Owens in Adam Miller Toy and Bicycle, batavia, business, news.


Emerson, 2, and Avalon, 6, were among the dozens of kids who stopped in at Adam Miller Toy and Bicycles today to share their Christmas wishes with Santa.

July 11, 2016 - 8:06pm

Press release:

Batavia Police along with the Batavia Fire Department and the Batavia Lions Club are presenting a bicycle safety program to the City of Batavia Parks programs.

Each Wednesday during the summer the police and fire departments will be visiting a park in the City of Batavia where the Batavia Youth Bureau hosts children recreation programs. Remaining dates are: July 13, 20, 27 and Aug. 3.

Officers will instruct the children on the proper rules of the road for riding a bike and then supervise them through a simulated road course. The fire department inspects bikes and advises the children on the proper care of their bikes.

Along with training, helmets are offered to children who register their bikes or are in need of a helmet. The bike helmets are provided by a grant from the Batavia Lions Club as well as a NYS Grant received by the Batavia Fire Department. The Helmets were purchased by Adam Miller Toy and Bicycle, of Batavia, at a reduced rate. Adam Miller Toy and Bicycle has also donated its time to help fit children’s helmets for this program.

To find out times and specific parks and dates call the Batavia Youth Bureau at 345-6421.

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