A TV monitor that scrolls a continuous loop of ads for local businesses and things of interest in the county will soon be found in the Batavia DMV Office.
On Wednesday, the Ways and Means Committee approved County Clerk Michael Cianfrini's request for permission to install an AdMonitor on a wall inside the DMV, at no cost to the county, other than the electricity used to run it.
"I'm really interested in advertising the motor vehicle office, to (encourage people to) renew locally," Cianfrini said. "We found that a lot of people have no idea that if you go online and do your transactions, that the county gets nothing. They assume it's the same whether you do it in an office or out of office. So it's a good way to get the word out."
The system is prerecorded, with the information provided to AdMonitor, which supplies the equipment, services it and replaces it if need be.
The monitor will feature advertising for local businesses and the county will have five ad spots to call attention to whatever they'd like to call attention to -- from reporting welfare fraud and notifying the public of upcoming immunization clinics, to Youth Bureau activities or happenings at the fairgrounds or the county Park & Forest.
"They also intersperse trivia and other little things to keep people entertained while they wait," Cianfrini said.
Wait? What wait?
"The times I've been in your office, I didn't have to wait," said Committee Chairman Bob Bausch. "I think you move us through pretty doggone quick!"
Whatever is displayed can be switched up and changed from time to time, of course.
"I've seen this in several restaurants. It does grab your attention. Because I like to play trivia, it's kind of cool," Committee Member Ray Cianfrini. "But you may have a captive audience, like the Department of Social Services, where you have a waiting-room situation, and it soothes the crowd."
Committee Member Rochelle Stein asked if there is any opportunity to make money with it.
No, the county clerk said, but by calling attention to specific activities or promotions, there's the potential to increase foot traffic and participation .
More AdMonitors are possible down the road, the clerk and committee members said, possibly at the DSS and the Office of the Aging on Bank Street.