For the third straight year, City of Batavia firefighters are wearing special T-shirts for two weeks to promote breast cancer awareness.

Starting Friday, residents will be able to stop by the fire hall on Evans Street and purchase special T-shirts (not quite like the firefighters are wearing in the photo above, and with the logo in the inset photo) for $10 each. Proceeds benefit Genesee County Cancer Assistance.

Jeff Whitcombe, who is organizing the effort said he's had a sister-in-law who had breast cancer a year ago (and is cancer free now) and the annual event began two years ago when the wife of a firefighter developed breast cancer.

"It can strike anybody," Whitcombe said. "The guys here have mothers, wives or significant others, and it hits home when that happens."

Pictured are, from left, Jeff Whitcombe, Lt. Mark Mikolajczyk, Bob Fix, president of the Batavia Firefighters Association, which is the sponsor of the event, Chief Jim Maxwell, Chuck Harmmon, Ryan Hendershott, Mike Dorgan and Dave Green.