(Wedding Conversation)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Thinking.
CALLIOPE: About what?
JOE: Yesterday I worked on search engine optimization (SEO), what it is all about and how to do it.
CALLIOPE: And?
JOE: As I was considering what to write this morning, the term "brain optimization" popped into my mind.
CALLIOPE: What do you mean by it?
JOE: How should I know. I've never heard these two words together before.
CALLIOPE: Then speculate?
JOE: Fair enough. I found a definition of SEO yesterday, "altering and improving the natural search listings that will be returned for various keywords and phrases."
CALLIOPE: Sounds rather stodgy to me. How could it apply to brains?
JOE: We could arrange our brains to respond to others by giving something important to them.
CALLIOPE: Interesting.
JOE: I think we often tell people what's important to us and forget about their needs. Something to work on. Talk with you tomorrow.