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Ebullition

'The show must go on!' -- GCC's annual fashion fete makes online debut May 2

By Billie Owens

Press release:

Last fall, when the fashion students at Genesee Community College selected "Ebullition" as the theme of the College's annual Fashion Show they had no idea how ironically appropriate the term would become as they planned and developed the 39th annual show.

Defined as eruption of emotion, an overflowing or outburst of passion or feeling, the student producers of "Ebullition" started with excitement, intrigue and an eagerness to express the theme in their fashion designs.

Then many became angry, sad and disappointed, and now their frustrations and creative vision are tempered by hard work as they learn and adopt new tools -- for the show must go on -- virtually.

GCC's Fashion Program students will present Ebullition 39th Annual Fashion Show in a freshly designed "show" debuting online as a comprehensive website GCCFashionShow.com featuring photos, music, scene narratives developed by each coordinator, and a description of their creative journey during the global COVID-19 pandemic.

There will also be biographical sketches of each scene coordinator, professional portraits, and highlights of their future aspirations. The website will go live on May 2, 2020 at exactly 6 p.m. marking what would have been the beginning of the live, professionally produced show had not the Coronavirus Pandemic and social distancing caused its cancellation.

One clear advantage of the new web-based "Ebullition" is that viewing the show is FREE and will be available worldwide to anyone, on any electronic device that has internet access.

Earlier in the semester, Japanese student Yuuka Sano proposed "Ebullition!" to her classmates and through a democratic process, her creative vision was selected as this year's theme. Yuuka suggested each scene connect to authentic emotions consistent with Japanese "ki do ai raku," which translates in English to happiness, anger, sadness and joy.

These four emotions were to be reflected in garment selections using specific color palettes, textures, style, accessories, music, and even places in the world or the obvious mood and motion of the models.

Students are now attempting to shift much of their vision off the runway to a digital platform, and while they continue to have weekly classes online with Laura Taylor, GCC's instructor of Fashion Merchandising Management, many no longer have sewing machines and are now working from their homes from as faraway as Tokyo.

They are using family members as their models, cell phones for photography and video, and finding items from their own closets and bedrooms to complement their creative vision.

"The past two months have been an incredible roller coaster for them, making the "Ebullition" theme so very appropriate," Taylor said. "This is their capstone project and their final grades depend on their efforts to successfully continue on with the show.

"While we have needed to change many aspects of the program and make some obvious compromises, creativity is still flowing, hard work is still happening, and there is a new sense of camaraderie and 'we are in this together.' The positive mindset and grit the students are exhibiting while in this unique circumstance demonstrate they are ready to overcome the many sourcing and design obstacles in the fashion industry."

Under each major "ki do ai raku" emotion, the following scenes will be presented:

Representing HAPPINESS (ki) will be:

  • "Enthusiasm" -- Showing enthusiasm, by Manami Horikawa
  • "Gaiety" -- Depicting the state or quality of being lighthearted or cheerful, by Chie Kai
  • "Delight" -- Representing great pleasure, by Gaoquan Cui, aka "GQ"

Representing ANGER (do) will be:

  • "Rebellion" -- The action or process of resisting authority, control, or convention, by Alexis Remington
  • "Indignation" -- Illuminates anger or annoyance provoked by what is perceived as unfair treatment, by Nicole Ortiz

Representing SADNESS (ai) will be:

  • "Sonder" -- The profound feeling of realizing that everyone, including strangers passed in the street, have a life as complex as one's own, which they are constantly living despite one's personal lack of awareness of it, by Kim Truesdell
  • "Dejection" -- Shows a sad and depressed state, by Yuuka Sano
  • "Sorrow" -- Portrays a feeling of deep distress caused by loss, disappointment, or other misfortune suffered by one's self or others, by Olivia Kohorst

The final piece of "ki do ai raku" will represent JOY (raku) through:

  • "Elation" -- Eliciting a feeling or state of great joy or pride, by Marissa Conte
  • "Entranced" -- Filling one with wonder and delight, holding their entire attention, by Rebecca Siglin
  • "Euphoria" -- Shows a feeling or state of intense excitement and happiness, by Jessica Piper

"This year's students are rising to the challenge of preparing some truly fantastic designs under a unique theme," Taylor said. "They have had to rethink their vision and retrofit their work for a computer website instead of a live stage. I really hope the worldwide community will visit our 'Ebullition' site, read the student experiences, and share feedback and words of encouragement."

The Fashion Program students at GCC wish to thank everyone who had purchased tickets to attend "Ebullition." All ticket purchases have been refunded. Questions regarding this process should be directed to Laura Taylor at:   ljtaylor@genesee.edu

Links from GCC's website, www.genesee.edu will provide easy access to "Ebullition" website with additional access points from the College's Facebook page @sunygcc.

The GCC fashion students are among many who have transitioned to remote, online learning to continue their studies during the COVID-19 pandemic.

Under the #SUNYTogether mantra and hashtag, faculty, tutors and many other support staff are helping students embrace online learning technology, and climb an additional learning curve that features a panoply of Zoom lectures, remote labs and assignments -- a decidedly modern twist to the adage, "The show must go on!"

39th Annual Fashion Show at GCC will be May 2, 'eruption of emotion' through fashion is theme

By Billie Owens

Press release:

The Fashion Program students at Genesee Community College announced the 39th Annual Fashion Show will take over the Richard C. Call Arena on Saturday, May 2, at 7 p.m. and no one should miss this "Ebullition" in Fashion!

Earlier in the semester, GCC's Fashion Program student Yuuka Sano unveiled the 39th Annual Fashion Show theme as "Ebullition!" (A sudden violent outburst or display; the act, process, or state of boiling or bubbling up. -- Merriam-Webster Dictionary.)

As the theme dictates, this show will be an eruption of emotion expressed through fashion.

Each scene in the show will be connected through a series of introspective garment selections with specific colors and textures to reflect authentic emotions consistent with the Japanese representation "ki do ai raku" meaning happiness, anger, sadness and joy in English.

With an exciting and powerful theme to guide their selections, the students have already begun to audition scene coordinators, marketing, advertising, sponsorships and scene garments. In the coming months, GCC students will build and coordinate more than a dozen scenes for the fast-paced, professionally produced show.

In addition, the Fashion Show student committees are holding Model Tryouts for all ages in GCC's Batavia Campus Forum on:

  • Tuesday, Feb. 11, from 12:30 to 2 p.m.
  • Wednesday, Feb. 12, from 4 to 7 p.m.
  • Thursday, Feb. 13, from 12:30 to 2 p.m.

Anyone interested in becoming a GCC Fashion Show Model should email Fashion Show Marketing Committee Member Jess Piper at jpiper1@my.genesee.edu to schedule a tryout timeslot.

Taking full advantage of the 24,000 square foot indoor field house in the Richard C. Call Arena, "Ebullition" will accommodate up to 2,000 guests and offer ample parking.

This year's students are planning a fully immersive production, which includes preshow interviews and photo ops featuring the coordinators of each scene, and a post-show party and vendor market. Currently, students are seeking vendors to participate in this portion of the program.

There are industry-exclusive sponsorship opportunities available that include public recognition and promotional value. Any business, organization, or individual interested in supporting this year's Fashion Show should contact Debbie Mancuso at (585) 345-6830 or via email at fashionshow@genesee.edu today.

Tickets to the show will go on sale in February -- watch here for details.

The show is also live-streamed around the world.

The Fashion Program at GCC has always been a flagship for the college. The knowledge and experience of the faculty and their dedication to their students has produced quality and professional workplace candidates and well-prepared transfer students since the program's inception more than 40 years ago.

Recently, GCC renewed its articulation agreement with LIM for students in the Fashion Business: Merchandising A.A.S. program. Students who complete the track and degree can seamlessly transfer to LIM to complete their B.B.A. in Fashion Merchandising, Visual Merchandising, Marketing or Management.

In addition, GCC is very excited to announce a new articulation agreement with Cazenovia College. This agreement provides a seamless transfer opportunity for GCC's Fashion Business: Merchandising A.A.S. students to Cazenovia's Fashion Merchandising B.P.S. and for GCC's Fashion Business: Fashion Design A.A.S. students to Cazenovia's Fashion Design B.F.A. degree program.

Anyone interested in taking advantage of these transfer opportunities through GCC is encouraged to contact GCC's Student Success Center at (585) 345-6805 or via email at SSC@genesee.edu.

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