(In Muir Woods)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How is your CD coming?
JOE:Thanks for asking. I completed it, sent in the tracks and jewel case info and am now waiting for my demo to arrive.
CALLIOPE: Then what?
JOE: If it sounds good, I'll set it up for distribution.
CALLIOPE: Good. Time to relax now?
JOE: I did that yesterday and also read more of Julia Cameron's book, The Write to Write.
CALLIOPE: Did you discover anything profound?
JOE: I found something I already knew but phrased better than I could have done.
CALLIOPE: Please share.
JOE: She quoted Arthur Kretchmer as saying, "Write for your ideal reader, the one who will get everything you say."
CALLIOPE: So you don't waste time trying to reach people who are only vaguely interested in your work.
JOE: Exactly. Anything I write will enthrall some people, raise some interest in others and bore the rest.
CALLIOPE: So you concentrate on those who care.
JOE: I have been trying to but will work harder at it. Talk with you tomorrow.