Key to restoring New York State’s economic vitality is bolstering opportunities for local products and farm produce in local markets. My program to open up local markets to local producers involves a one-two punch.

The two-part program targets both consumers and retailers -- establishing recognition of locally grown foodstuffs and manufactured goods and providing an incentive for retailers to merchandize local-origin products.

Just as branding has defined merchandizing strategies for apparel, fast food and innumerable high-profile products, "Made in New York" and "Grown in New York" will become state-licensed trademarks.

Minimum criteria would be required to qualify for the brands: Made in New York and Grown in New York. Standards would include in-state labor, local source and origin of components and/or goods. Manufactured products and agricultural produce would have to meet such requirements to be labeled with a New York brand.

In 2002, New York retail sales amounted to $178,067,530,000. Overall, U.S. retailing accounts for 8.1 percent of the GDP (Gross Domestic Product). To encourage retail participation in marketing and the sale of local products, the flip-side of the plan is to institute a Local Enterprise Credit.

This business credit would be based on the ratio of floor space allotted to local-origin products and produce. To maximize opportunities for local producers, the credit would be graduated -- the more floor space allotted to local products, the larger the credit.

The Local Enterprise Credit incentive and New York branding strategies would boost most retail products and commodities.

New York branding would guide consumers toward selecting New York’s products and produce. Thus, the marketplace would connect New York’s consumers and producers in a mutually profitable alliance, restoring New York business to Main Street, New York.

A couple of years ago the wine distributor for D&R Depot Restaurant in Le Roy convinced Sean Valdes that he should drop his dream of serving only New York-produced wines.

New York wines are too seasonal, he said. They would be too hard to keep in stock.The wine list would always be changing.

Then about six months ago, another distributor, one based in Batavia, came by and Valdes mentioned his desire to stock only New York wines. This distributor listened and agreed to work with Valdes on coming up a suitable wine list.

"We figured out that we could do year-around reds and year-around whites from New York," Valdes said. "New York wines are seasonal, so we choose larger vineyards and different choices that we could get all year around, but ones that wouldn't be so different -- not the peaches and the apricots -- not my crowd. Pretty much the standards."

And as of Wednesday, D&R Depot is the only restaurant, according to Valdes, outside of the Finger Lakes or Albany, to serve only New York wines.

"Champagne only comes from a certain region of France, otherwise it's sparkling wine, so even our sparking wine is from New York State. It's Goose Watch," Valdes said.

So why go to an all New York wine list? Valdes' answer:

"First, New York has some great wines. We focus on Finger Lakes, but there's a winery in this area. Long Island has a lot of wineries. There's even some in the Adirondacks. I think it's a neat thing. It's a niche market. It's always good to be local and it's what we strive for anyway, so this is a neat thing to fit in with that. And they're different. Even the riesling that you get from New York has a little bit different flavor than you would get from California or France or Australia. It's something different to offer our customers and it's been a big hit so far."

Some of the wines on the list include Fox Run Chardonnay from Penn Yan, Glenora Riesling from Dundee, Thirsty Owl Diamond from Ovid, Brotherhood Pinot Noir from Washingtonville, Heron Hill Game Bird Red from Hammondsport and Knapp Superstition from Romulus.

Pictured above with a selection of their wines are Valdes and Nancy Nickerson.

The survey also found that independent retailers in cities with active "Buy Local" or "Think Local First" campaigns reported stronger holiday sales than those in cities without such campaigns. These campaigns have been launched by local business alliances in more than 100 cities and towns. Independent retailers in these cities reported an average increase in holiday sales of 3.0%, compared to 1.0% for those in cities without an active Buy Local initiative.

Nearly 80% of those surveyed said public awareness of the value of choosing locally owned businesses had increased in the last year (16% said it had stayed the same).

"The buzz about buying local was louder among my customers this year than any other year," said a shoe store owner in Michigan.

"We've had many customers say they are making a real effort to 'Buy Local' this year. A number of customers said they saw an item at a chain store or online, and came back to us to purchase it," said a retailer in Maine.

Top of the list is the census.

Census 2010 – Population counts are critical for government programs, grants, and more for a decade. Smart small towns and counties will be actively finding ways to get everyone counted. Watch for town meetings to answer questions, and a whole bunch of canvassing. Your small town business will be indirectly affected by the results for ten long years.

At number three is the always important "shop local" trend.

Last night, when Molino's agenda item came up on neighborhood improvement, only Ferrando spoke up in terms that gets the gist of what the city manager is trying to push.

"I really believe in the part of the report that says that essentially you can’t force people, you can’t intimidate people, you can’t bang people over the head," Ferrando said. "You might get short-term results, but you won’t get long-term results. You’ve got to change the attitude. It’s got to be a positive kind of reinforcement."

He then talked about his experience as a youth sports coach.

"When you talk to kids and you want to turn failure into success, they’ve got to do it," Ferrando said. "You can’t hit them over the head to be good. They’ve got to want to be good. You’ve got to change that whole culture and attitude."

Ferrando concluded with a remembrance of the South Side he knew as a kid.

"A lot of the South Side was an immigrant population," Ferrando said. "They took pride in their property. Those properties were beautiful. Their gardens were beautiful. Even their backyards were beautiful. They took pride because their properties were special. They didn’t have a whole lot. We’ve got to bring that same kind of pride back to our neighborhoods if we’re going to make a difference."

And that's exactly what Molino has been talking about since he first introduced the concept of community engagement at the Oct. 27 council meeting.

To be sure, Molino isn't talking about just feel-good, community-building measures -- his proposal includes code enforcement and grant applications. But he is certainly looking at Batavia's future with far more depth than just throwing money at problems. And he's quite clear: You and I play a role just as vital as cops, firefighters and code enforcers.

Batavia won't grow and improve without community members taking pride and getting involved, which was the point of Molino sharing with council the Geneva Report.

Molino's report to the council included both grants and code enforcement, but underlying Molino's broader efforts is finding ways to promote community engagement. Last night, he just didn't put it as well as Ferrando.

Molino's eight recommendations:

• Neighborhood Revitalization Plan. The city applies for a $25,000 CDBG grant to study the needs of Batavia's neighborhoods and write a plan similar to Geneva's. This plan would bring in much of the community-engagement aspects of neighborhood improvement that Molino (and Ferrando) have discussed, as well as developing a neighborhood-by-neighborhood plan for grants and/or code enforcement.
• Residential Rehabilitation Program. The CDBG program we wrote about previously.
• Housing Rehabilitation Partnership. Partner with an organization like Habitat for Humanity and rehabilitate forclosed homes.
• Trash Can Local Law. Requiring residents to use trash cans instead of plastic bags, which would cut down on trash in the streets and animal problems.
• Exemptions for Multi-Family Conversions. This would provide tax exemptions for home owners who converted three- and four-apartment units back into single-family (or possibly duplex) residences.
• Code Compliance Outreach. Providing information to residents, both home owners and renters, about proper property maintence, and providing renters a hotline to report problems.
• Neighborhood Revitalization Committee. The committee would assist with the revitalization plan if funded, and assist with recommendations and implementation.
• Continue Code Enforcement Efforts. Self explanatory.

In his report, Molino also shot down many of the recommendations of the Neighborhood Improvement Committee for new codes and new enforcement recommendations.

These included:

• Residential rental occupancy permits
• 36-month renewal for occupancy permits
• Rental property tenant registration
• Agent-of-record registration for rental properties.

Molino's report said these proposals were impractical either because of New York State law, expense (such as additional staffing) or inefficient because they didn't improve on current procedures.

The council took no action Monday on Molino's proposals. Council members such as Bob Bialkowski asked for more time to study the reports.

In other council news:

• On a 4-4 vote (with Councilwoman Rose Mary Christian absent) the council failed to approve the sale of property between Ellicott Street and Lehigh Avenue to the railroad. Councilmembers said that the offer of $1,600 for the parcel -- currently not on the tax roles -- was too low. The parcel is landlocked (no street access) and currently seems to serve no useful purpose.
• It turns out that the city's budget for legal services is running low. Lawsuits -- particularly the one with the mall merchants -- is driving up legal fees. The additional expenditures are likely to reach at least $35,000 before the end of the budget year.
• It was Council President Charlie Mallow's last official meeting. We've ask Charlie to write an "outgoing thoughts" post. We'll see if he comes through for us. He said he's already said enough, but has he really?

It isn't that Molino thinks the specific recommendations in the Geneva report are right for Batavia, but he's impressed by the process Geneva went through, and the effort it's putting forth at community development.

The report fits right in with everything Molino previously said about the need to improve community engagement among residents at a neighborhood level.

"It was an engaging process, a planning process where they took actual housing data, actual income data and data from residents in the community and said 'This is what the neighborhoods are made up of. Here are areas to focus on in each neighborhood to achieve some better results,'" Molino said during an interview Friday. "When you’re dealing with limited resources, I think that’s the targeted approach you have to take."

Based on the report and Molino's previous speech, the city manager is aiming to take a much broader approach to improve the quality of life in Batavia. Just throwing money at a problem or ramping up code enforcement isn't going to do the job, and he said as much Friday.

"What’s interesting is they talk about how different neighborhoods need to have different senses of identity and community building aspects of that -- you know, neighborhood pride, neighborhood identity, more so than we need to get in and inspect all these properties."

The approach Geneva is taking isn't for pansies or naysayers. It says quite clearly the city needs to become more entrepreneurial, which means risk, which means trying things that might not work, and not stop trying.

A word on success. The strategies here are not bulletproof. Not all will work the first time. Some won't work after repeated attempts, and so iteration and persistence will be required. The city must be willing to experiment and be flexible. We strongly recommend that the City of Geneva itself become entrepreneurial, that it take measured risks. In these economic times the margin for error is small, but we think the conditions in Geneva require that the city be innovative. This may mean failing in order to succeed, but learning from failure and moving forward, and always within the context of the guiding principles contained in this report.

Daily Yonder has a post today that backs that supposition. It's about how North Carolina paid Dell a lot of money to locate a facility there, but now Dell is closing. Meanwhile, a locally grown company that got almost no government assistance is adding 600 jobs.

When are we going to halt public expenditures on the "buffalo hunt" for footloose industry and instead focus our resources and efforts on the sector that produces by far most of the jobs -- existing industry and homegrown business?

Note, that the author isn't against the kind of infrastructure development going on at the new agri-business park (though I know some of our conservative readers will take issue with the expenditure). He's talking about tax breaks and outright grants to bring in business.

The scholarly literature on incentives shows that they are a very poor investment of public resources. And, of course, the business sector has become expert at playing off one state against another in something akin to corporate extortion; and who can blame them?

Imagine if the South in general and North Carolina in particular had put all of the money spent on industrial recruitment into education, training and small business support. We would be watching even more Quintiles, Cree, PPD, Southern Seasons, Performance Bicycle and other homegrown entrepreneurial success stories all across North Carolina. And, although there are no silver bullets in economic development, homegrown businesses are more likely to stay put, invest in the local community, provide stable civic leadership and keep the control and wealth local instead of away at some remote corporate headquarters.

I continue to maintain that we need to find some way to spur more entrepreneurship, to encourage people already living and working here to take their great ideas and turn them into businesses. If we do invest (as taxpayers) in job growth (not saying we should, just if we do), it should be in businesses started locally, not in recruitment.

I have a few questions for all of you local Batavians and those in Genesee County:

1) Would you utilize a local bakery instead of using Walmart and Top's baked goods?

2) What kind of goods would you like to see from a local bakery?

3) What features would you want in a bakery (ex: coffee, a cafe/eating area, etc)?

4) During what hours (and times) would you most likely visit a bakery (ex: morning, afternoon/lunch, holidays, etc)?

5) Would you utilize a specialty cake service?

Thanks for your input!

This morning I discovered the art work of Jim Parker. He's an Upstate artist.

While none of his subjects seem to touch on Genesee County, I wanted to share this finding because I'm as fascinated by the style and quality of his work as I am by the subject.  

Billie and I have enjoyed what little exploration we've been able to do of New York. It's a beautiful and historic state full of charming rural scenery and buildings. 

Among Parker's favorite topics for painting are villages, landscapes and buildings from Upstate counties in the 18th and 19th centuries.  These paintings can really feed the imagination because so many of the buildings he paints are still standing, or buildings like them are still standing all over he state.

As a baker's son, I'm generally pretty aware of my surroundings when it comes to availability of cakes and bread. I've had a few conversations in the past few months with people along the lines of, "how come there's no bakery in Genesee County?"

Well, there is a bakery in Genesee County, and it just hadn't sunk into my head yet, but I happened to make a couple of trips out to Bergen this week, which reminded me about Greg'ry's Bakery and Cafe.

I stopped in there today -- they have a fine selection of locally made bread, cakes, scones, muffins and cookies. I'm glad I came across it again.