marketing

Applications for William F. Brown Jr. Scholarship due by May 10

Press Release — Mar 29, 2024, 8:08pm

Press Release:

The Jerome Foundation is sponsoring the William F. Brown Jr. Scholarship. The award is given in memory of the late William F. Brown Jr., noted author, broadcaster, and journalist who contributed greatly to the quality of life in Genesee County through his writing, and as a member of numerous community and civic organizations.
An annual $1000 scholarship for four years for a total of $4000 given to a deserving Senior graduating from a Genesee County School whose intention is to pursue a career in the field of journalism, marketing, communication or public relations (in print, radio, television or digital media).
Applications for the scholarship have been sent to area High School Counselors or can be found at thejeromefoundation.org. Applications are due May 10 and can be mailed to The Jerome Foundation, PO Box 249, Batavia. If further information is needed, contact Chris Fix at thejeromefoundation@gmail.com.

Batavia Downs wins industry marketing awards for promotions

Billie Owens — Jul 26, 2019, 2:47pm

Press release:

Representatives from Batavia Downs are pleased to announce they have received two Romero trophies during the closing ceremonies of the Casino Marketing and Technology Conference in Las Vegas.

The Romero Awards honor excellence in gaming marketing and are named for gaming marketing pioneer John Romero. Awards are given in two size categories (above or below 1000 gaming positions) in several different marketing categories. The winners are selected by an independent panel of expert judges.

Lindsay Matikosh, Batavia Downs’ Promotions Manager, was on hand to receive the trophies as they were awarded.

A Gold Trophy was received for Batavia's Fall Ball Promotion. An Honorable Mention trophy was won by the company’s “Best Seat in the House” promotion, whereby texters into the Batavia Downs Text Club could find themselves sitting on the Max Pies Furniture couch for a concert at last year’s summer concert series.

Batavia Downs’ host supervisor, Mikala Phillips, was part of a group that won the Team Challenge Championship. As part of a five-person team, she and her teammates were presented with a problem that they needed to solve by working together in just a matter of hours. They then presented their solution to a panel of judges with over one hundred people in the audience.

"Everyone at our facility shares in these awards," said Ryan Hasenauer, director of Marketing at Batavia Downs Gaming. "All departments were involved in either the creation, promotion or the execution of our events.

"The trophies will be added to our display case near Player's Club for all to see. We are also proud of Mikala for winning an individual award. Staff is looking forward to her sharing all she learned at the conference with us."

Conversations with Calliope- Writing and Marketing

jlangen — Dec 4, 2009, 7:38am

(Weather Vane)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. I missed you yesterday.
JOE: I missed you too.
CALLIOPE: Where were you?
JOE: On the road.
CALLIOPE: To where?
JOE: Marketing my new CD. I visited some stores I thought might be interested in selling it.
CALLIOPE: How did that go?
JOE: I made some new contacts and renewed old ones.
CALLIOPE: Any success.
JOE: I found a few stores. What I found interesting was the great variety in arrangements.
CALLIOPE: Such as?
JOE: One bought CD's wholesale. One took copies on consignment. Two wanted review copies first. There was also quite a variety of percentages requested, some quite reasonable and some beyond what I could afford to do.
CALLIOPE: Sounds like you are getting to know the real world.
JOE: I am. It's a fascinating place. Talk with you tomorrow.

Conversations with Calliope- The Mailman and the Collie

jlangen — Nov 5, 2009, 8:15am

(Beefeater- Tower of London)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. What's on your mind today?
JOE: I was just thinking of something I observed yesterday.
CALLIOPE: Tell me.
JOE: It's a short story with a simple moral.
CALLIOPE: Okay.
JOE: I was walking down Clay Street in LeRoy yesterday to deliver some muffins Carol made for her brother when I came across an empty parked mail truck.
CALLIOPE: Is that it?
JOE: Hardly. I saw the mailman leaving one house and entering the neighboring yard. An unchained collie waited for him at the edge of its property.
CALLIOPE: Collies can be very gentle but also fiercely protective.
JOE: My thoughts precisely.
CALLIOPE: And then?
JOE: The collie met the mailman, fell in alongside him and walked with him as if the two were fast friends. The mailman deposited the mail and left several bits of kibble on the porch step. The collie ate the kibble and the mailman proceeded on his way.
CALLIOPE: And the moral.
JOE: When you have messages to deliver, make sure you have something the gatekeepers want if you wish to be well received. Talk with you tomorrow.

Conversations with Calliope- Directions

jlangen — Sep 25, 2009, 9:54am

(Letchworth)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How goes it today?
JOE: Other than a leaky faucet the day's off to a fairly good start.
CALLIOPE: Did you tend to the faucet?
JOE; I got it diagnosed. Next is surgery, but it's in the works.
CALLIOPE: How about literary matters?
JOE: I'm continuing to work through Guerrilla Marketing for Writers.
CALLIOPE: What do you think so far?
JOE: There's enough here to keep me busy for years.
CALLIOPE: But?
JOE: But I don't want to spend years marketing.
CALLIOPE: So?
JOE: My current thought is to make room for marketing efforts in my schedule but not let them take over my life.
CALLIOPE: Sounds sensible. Back to balance.
JOE: Indeed. Now to do it. Talk with you tomorrow.

Conversations with Calliope- Writing Adventures

jlangen — Sep 21, 2009, 8:53am

(Searching for Coney Island)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Ready for another week.
CALLIOPE: What's on your plate today?
JOE: Continuing to plan my future.
CALLIOPE: How much of that do you think you have?
JOE: Obviously none of us knows. My mother's ninetieth birthday yesterday reminded me that I don't have forever to live.
CALLIOPE: Unless you are a muse. Have you come to any decisions about marketing?
JOE: No, but I did find Levinson, Frishman and Larsen's book Guerrilla Marketing for Writers on my bookshelf as I was perusing it for something to help me.
CALLIOPE: Did it?
JOE: Yes. They present quite a few approaches which cost little or no money and don't involve spending your whole life in the pursuit.
CALLIOPE: Where does that leave you?
JOE: I'm still reading it but it suggests to me that I can incorporate marketing tasks while keeping my focus on writing.
CALLIOPE: Sounds like you're working toward a balance.
JOE: I am. I'll let you know how it's coming when we talk tomorrow.

Conversations with Calliope- George and the Pigeon

jlangen — Sep 10, 2009, 8:41am

(George M. Cohan and the Pigeon)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. What's up today?
JOE: Packing.
CALLIOPE: For what?
JOE: I'm headed for Connecticut and New York City to visit friends and relatives.
CALLIOPE: Do you feel like you need a break.
JOE: I've been working pretty hard lately getting out Conversations with Calliope and tracking down information on marketing. Yes, I'm ready.
CALLIOPE: What have you discovered about marketing?
JOE: It quite complex. I have found endless information and now need to sort through it and settle on a plan.
CALLIOPE: How will you do that?
JOE: I am attending a workshop on business plans next Wednesday and expect that will be a chance for me to finally get focused.
CALLIOPE: Sounds good. What will you do in your travels?
JOE: Catch up with old friends, solve the world's problems and relax a little.
CALLIOPE: When will we talk again?
JOE: I will contact you on September 16 and tell you about my trip.