Skip to main content

marketing

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

 

(Aquinnah Lighthouse- Martha's Vineyard)

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: A tad rushed.
CALLIOPE: How so? I thought you would be more relaxed with the book revisions submitted.
JOE: I am. But I have two places to go this morning and also have evening plans.
CALLIOPE: So it's hard to plan any marketing activities.
JOE: That doesn't mean I can't be thinking about them as I drive around. I decided on an approach to marketing Navigating Life this morning before I even got out of bed.
CALLIOPE: Which is?
JOE: Now that we have elected Obama and expect him to make some changes in the world, what are we going to do on our part?
CALLIOPE: Sounds like a good approach. How are you going to go about it?
JOE: I plan to list thirteen things we can do, one of them outlined in each of he chapters of Navigating Life.
CALLIOPE: I'd like to see it when it's done.
JOE: No Problem. I'll share it with you. Time to get going. Off to the races. Talk with you tomorrow.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

 


(Exercise in Astoria Park, New York)

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Relieved.
CALLIOPE: On what account?
JOE: Because I finally decided I was spending entirely too much time on web site development. I was interested in web site optimization but everything else took a back seat including writing and editing. I realized I have other priorities.
CALLIOPE: Sounds sensible. What did you work on yesterday?
JOE: After I realized my morass, I worked on editing Marital Property.
CALLIOPE: And today?
JOE: I will be out for a while today. However I have a column to write and plan to make it a priority today.
CALLIOPE: What are you writing about?
JOE: I found a newspaper article about dirty tricks college applicants and their parents use against their competition, quite reminiscent of recent political ads. I thought I would write about the implications of such tactics for the author as well as for society and maybe some alternatives.
CALLIOPE: Sounds like a good topic. Good luck with it. Anything else going on?
JOE: I plan to continue working on editing Marital Property.
CALLIOPE: Is you website functional for now?
JOE: I think so. Why don't you take a look. Talk with you tomorrow.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

 

(Carol and Joe on Broadway)

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Fine.
CALLIOPE: What have you been up to?
JOE: Trying to get back into a routine. I am catching up on my email and working on marketing.
CALLIOPE: What did you accomplish yesterday?
JOE: I worked more on search engine optimization, specifically keywords, and meta tags for my my websites.
CALLIOPE: Sounds a little involved.
JOE: It is. Not like the old days on Mt. Olympus.
CALLIOPE: Anything else going on?
JOE: I visited a physical therapist to see if I can increase the mobility of my hands which was compromised by my arthritis.
CALLIOPE: Any progress?
JOE: Nancy gave me some exercises to do. Hopefully this will help.
CALLIOPE: What's on for today?
JOE: More marketing work and revision of Marital Property. Talk with you tomorrow.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

 

(Mike harvesting figs in Astoria, NY)

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. Welcome back.
JOE: Thank you.
CALLIOPE: How was your trip to New York?
JOE: Great as usual. Flying was uneventful. We had no plans for the time we were there but used all of it to good advantage.
CALLIOPE: What was the highlight?
JOE: Seeing the musical Spring Awakening. I had been wanting to see it for several years but didn't get the chance for one reason or another.
CALLIOPE: What did you like about it?
JOE: The depiction of the full range of human emotions through the lives of late nineteenth century teens.
CALLIOPE: Sounds a little dated.
JOE: It does sound that way. Although circumstances have changed, emotions and perceptions have not changed all that much in the past hundred years.
CALLIOPE: Did you learn anything about writing?
JOE: More about marketing. I read several articles about the future of publishing, one in particular about giving away writing.
CALLIOPE: Sounds self defeating.
JOE: Again I agree about first perceptions. Nevertheless I think there is merit to the idea and will explore it further. Talk with you tomorrow.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen



var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
(Gulls on City Island, NY)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. Are you finished with your marketing challenge?
JOE: Not quite. My web site is back functioning well. There are a few refinements I would like to make such as adding my podcast and some keywords.
CALLIOPE: Is that your plan for today?
JOE: If I have time. This morning I am taking Carol for some outpatient surgery and then we will shop and have lunch. I'm not sure how much time that will leave me.
CALLIOPE: What's up for the next few days?
JOE: Carol and I are leaving for New York tomorrow morning and will be back Tuesday.
CALLIOPE: Anything special going on there?
JOE: We're just going to visit Carol's son who is just back from Germany after a stint in The Barber of Seville. We just thought it was time for a visit.
CALLIOPE: Anything planned?
JOE: No. We will play it by ear. But I will stay aware of opportunities to discuss writing and marketing.
CALLIOPE: Enjoy your trip.
JOE: We will. Talk with you on Wednesday.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

(Sunrise over Leroy, NY)

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. Did you sleep in this morning?
JOE: If you consider 6:30 sleeping in, Yes.
CALLIOPE: What have you been up to?
JOE: Yesterday I discovered a site called Internet Career Builders run by Steve Weber with whom I have been familiar for a while. He has quite a bit of information about using the internet for business. I have been pursuing what he has to offer.
CALLIOPE: Did you need more information.
JOE: I think so. I do have my website and blog but have not gotten much response from my efforts so far. I think I need to learn a little more about how to go about internet marketing in a more constructive and organized manner.
CALLIOPE: I hope this site helps.
JOE: So do I.
CALLIOPE: How are the videos coming?
JOE: I did not get to them yesterday with my interest in the new site. I plan to work on them later today after yoga and lunch.
CALLIOPE: Revived and fortified?
JOE: That's my plan. I also have writers meeting tonight where I plan toread a revision of one of my chapters from Marital Property for feedback on my first person approach.
CALLIOPE: Sounds busy.
JOE: Yes. and exciting too. I feel energized today. Talk with you tomorrow.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

Old Handyside Factory- Wyoming, NY)

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. What news?
JOE: Progress on the marketing videos. I found the activation key for my editing software and got that working.
CALLIOPE: And then?
JOE: I recorded a video clip with my Kodak still camera and was able to edit it with Movavi Movie Suite and Windows Movie Maker.
CALLIOPE: Are you satisfied with the results?
JOE: Not yet. I plan to work on takes until I am satisfied with the results. Then I will move on to posting them on MySpace and YouTube.
CALLIOPE: Sounds like good progress.
JOE: So far so good.
CALLIOPE: Keep at it. I hope you're patient.
JOE: I usually am but sometimes I get frustrated.
CALLIOPE: Any other progress yesterday?
JOE: I started looking on the Internet for teen writings to use in Commonsense Wisdom for Teens.
CALLIOPE: How's that coming?
JOE: I'm just getting started but at least I'm on the move. One step at a time. Talk with you tomorrow.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

 

(Apple Umpkin Festival)

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How was your weekend?
JOE: I enjoyed it. I spent more time with people than usual. On Saturday I traveled to Wyoming (NY) for the Apple Umpkin Festival. Yesterday I went to church and visited friends with Carol. Now I'm back at the computer.
CALLIOPE: Did you have a chance to work on your marketing tasks?
JOE: Yes. I completed outlines for both sets of videos. I also fiddled further with my video camera to no avail.
CALLIOPE: Sorry to hear it. How will you record them?
JOE: I will use either my still camera which has fairly good video and audio capacity or my webcam which has lower capacity but is at least in working order.
CALLIOPE: I'm glad you are making some progress. When do you plan to make the recordings?
JOE: Today or tomorrow I will try some samples to see what I like. If I am satisfied, I will try for a final take in the next couple of days and get working on editing and posting them.
CALLIOPE: It seems like it has been a long time getting to this point.
JOE: It has. I think my concentration was thrown off by my move and all the mental energy not to mention physical work it entailed.
CALLIOPE: I imagine you are glad it's over.
JOE: I am happy to be settled in and adjusting to my new routine.
CALLIOPE: Good luck with your writing pursuits.
JOE: Thanks, I'll keep you posted. Talk with you tomorrow.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

 

(Reflections of Hula Dancers)

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Fine. I was up early. I can't say with the sun since it has not shown its face today and doesn't seem likely to.
CALLIOPE: How did you do with marketing yesterday?
JOE: I told you I planned to work on my marketing videos. I realized I am still somewhat disorganized after my move. I couldn't find my notes on either video.
CALLIOPE: Were you ultimately successful?
JOE: I was and am happy to report that I finished my outline for the first video, Are You Afraid of this Book.
CALLIOPE: Remind me what it is about.
JOE: Potential readers seem to approach The Pastor's Inferno much as the wolf did in the movie Dancing with Wolves, skittish for quiet a while but approaching gradually. My observations of this phenomenon served as the basis of a promotional video.
CALLIOPE: Then what?
JOE: At the end I suggest viewing the next two videos, Ten Reasons to Read The Pastor's Inferno and Ten Reasons Not to Read The Pastor's Inferno.
CALLIOPE: What's your plan for completing them.
JOE: They are my goal for the next week. I plan to have all three videos recorded and posted by next Friday.
CALLIOPE: Good luck.
JOE: Thanks. I fully expect you will be there providing inspiration. On to the next adventure.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

 

(Mini Conservatory)

var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Fine. I'm ready to get going on my writing.
CALLIOPE: What did you accomplish yesterday?
JOE: Less than I hoped. I wrote my journal entry, posted our blog and finished my newspaper column for Saturday. I was ready to get going on marketing but decided to check my calendar first to see if I missed anything. I almost did. I had fifteen minutes to get to Rochester for an arthritis study appointment. Needless to say I was a bit late.
CALLIOPE: When you got back did you get to work?
JOE: Sort of. I had some shopping to do in Batavia and decided a bedroom wall needed to be painted before our new bed was delivered.
CALLIOPE: Sounds like distractions.
JOE: I suppose so. But I at least took a little time to think about writing priorities even though I did not make any concrete progress.
CALLIOPE: And your plans for today?
JOE: Fortunately I have nothing on my schedule. My first task will be to develop a list of tasks, priorities and time lines for my marketing activities (once again.)
CALLIOPE: Do you have any general plans.
JOE: Yes. My marketing efforts have been sorely neglected with the exception of sprucing up my web site. I plan to lay out specific marketing videos and get them recorded and posted by the end of next week on My Space and You Tube at a minimum. I am also thinking of posting them on my Sliding Otter website. I would like them available but don't want to slow down my Commonsense Wisdom website. That's my current plan.
CALLIOPE: Sounds good. Keep me posted.
JOE: I will. Talk with you tomorrow.

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

 


var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Warm but well. We are experiencing a hot spell but still have a nice breeze most of the time.
CALLIOPE: Enjoy it while you can. Winter in the Northeast comes all too soon. What's happening on the literary front?
JOE: I am working consistently on Marital Property chapter by chapter.
CALLIOPE: Do you still like the first person narrative approach?
JOE: The more I write, the happier I am with it. I think it will improve the book quite a bit.
CALLIOPE: Any progress with marketing?
JOE: I have been concentrating more on writing this week.
CALLIOPE: What about the video?
JOE: I completed an outline and recorded a draft. I would like to refine it a bit more and polish it before I publish it on You Tube and My Space.
CALLIOPE: Sounds like a good idea. Any plans for the weekend?
JOE: Other than a concert tonight, I plan to concentrate on reading.
CALLIOPE: Does that help your writing?
JOE: I'm sure it does. I think it is important to surround myself with creative expression to encourage me. Talk with you on Monday.
(Jackson Square Concert- Batavia, NY)

Conversations with Calliope- Dialogue with My Muse

By Joseph Langen

 


var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");
document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));
JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Quite well thank you.
CALLIOPE: How did work on the column go yesterday?
JOE: Smoothly. I started out writing the text since I did not know what the title should be.
CALLIOPE: Did the title arrive in time?
JOE: Just as I finished the column. Thanks for the inspiration. Learn to Appreciate Music as a Common Language seemed perfectly appropriate. I'm not sure if it will show up in exactly that form in the newspaper.
CALLIOPE: Why's that?
JOE: I wondered about my columns being retitled almost every submission and started working harder to find appropriate titles. I finally inquired and learned that they adjusted the title depending on how much space they had rather than for any other reason.
CALLIOPE: Quite interesting. So what's on the docket for today?
JOE: I had planned to record Are You Afraid of This Book as promotion for The Pastor's Inferno yesterday but didn't get to it. I couldn't face you this morning with nothing in hand so I recorded a draft of it this morning.
CALLIOPE: So it's not finished?
JOE: No. I plan to record several other drafts until I am happy with it. Maybe some day I'll move toward professional recording but not right now.
CALLIOPE: Why not now?
JOE: Financial considerations. But maybe in the future. Back to work. Talk with you tomorrow.

(Sunset- Allegany River)

Subscribe to marketing

Authentically Local