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By James Fink

How does a Clemson, S.C. native end up in Amherst, serving as the Western New York Area Manager for Beam Suntory?

Just ask Shane Moore.

Moore, 48, is that person, and he will be centerstage on Feb. 2 and Feb. 3 at Batavia Downs' annual BBQ & Bourbon Dinner.

Moore will be overseeing the event that showcases a variety of Marker's Mark and Knob Creek products - both of which are part of the Beam Suntory family of whiskeys and bourbons.

"All bourbons are whiskey, but not all whiskeys are bourbons," Moore said.

During the event, Moore will be providing insight into the Marker's Mark and Knob Creek products but also giving a history lesson about bourbon and whiskey. It is designed to be both entertaining and informative.

"Did you know that in the U.S., women are among the largest group of bourbon buyers?" Moore said.

During the 2023 BBQ & Bourbon Dinner at Batavia Downs, more than half of the people who attended were women, and many came in parties of four or more, Moore said.

An Air Force veteran, Moore first came to the Western New York region while working for Philip Morris International as part of its Buffalo/Rochester area cigarette distribution network. It helped that his wife, Michelle, was an Amherst native and wanted to be close to her family.

Moore became hooked on the region.

After a stint selling mortar products to the construction industry, Moore was recruited to work for Beam Sumtory 16 years ago.  He never looked back.

To help promote various Beam products, including the signature Jim Beam line of bourbons, Moore decided to create a special event that would tie in the bourbon and whiskey products with food. Because of the diverse entertainment offerings and destination status of Batavia Downs, it was a natural fit to pair the two together. 

"I really like the options that Batavia Downs has to offer," Moore said. "It fits right into what we are trying to do and who we are trying to reach."

Moore cited the live harness racing, the gaming floor, different dining destinations and the hotel as key amenities that work well for his company.

It also helps that Batavia Downs bridges both the Buffalo and Rochester upstate markets.

"It gives me the ability to reach so many people," Moore said. "You name the demographic and you will find it here."

So what can people expect during the event? 

There will be a blind test of both Knob Creek and Maker's Mark products. People will only find out what they tasted in a post-test review.  There will be a BBQ Dinner in between the 2 tastings as well.

 "The mystery is part of the experience," Moore said. "This is about hearing the stories, enjoying some BBQ and being part of a fun experience."

 Hotel and individual packages are available through Batavia Downs by visiting BataviaConcerts.com.

 Attendees receive $50 Free Play, Hand Dipped Marker’s Mark Glass and bag, a BBQ Dinner and Bourbon Sampling.  There will be a drawing for a Black Stone Griddle valued at over $400. 

James Fink writes on behalf of Batavia Downs.  Sponsored Post paid for by Batavia Downs.

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Nestled in a private setting, this charming Cape Cod home is situated on over a half-acre city lot and offers beautiful landscaping and a welcoming front porch. A newer 50-year metal roof offers durability and peace of mind. Inside you will find hardwood floors spanning the entire home. On the first floor there is a convenient bedroom, full bathroom, generously sized living room streaming tons of natural light through large windows and a bright eat-in kitchen with subway tile and a beautiful bay window. Upstairs there is another bedroom and a half-bath. In the back of the house, a convenient heated mudroom offers space to kick off snowy boots and store jackets. The backyard offers a heated above-ground pool surrounded by lush greenery in the summer months. This property provides a welcoming and versatile living space for those seeking a home that embraces both style and comfort.

Explore this charming 3-bed, 1.5-bath brick ranch farmhouse on 2.6 acres in the Pembroke School District! Featuring an entertainer's kitchen with an open floor plan, epoxy river/black walnut island top, farmhouse sink, and maple hardwood floors, this home is ideal for gatherings. The finished Bills/Sabres bonus room in the basement makes it a Sunday hotspot. You'll find ample storage with a 20x10 barn, 2.5-car garage, and basement workshop. For outdoor lovers, a private trail to Tonawanda Creek awaits. The kitchen was remodeled in 2012, and a full bath in 2023. Septic was serviced in May 2023, and central air with a Rheem furnace was installed in 2012. Regular maintenance and a thorough July 2023 inspection ensure top-notch quality. A Briggs and Stratton generator (2012) and a new water heater (April 2023) Don't miss this meticulously maintained farmhouse.

Story by James  Fink

Throughout her adult life, Suzanne Linde has had a number of interesting jobs, including decorating cakes, making and selling jewelry, serving as a minister and as co-founder of the Experience Psychic Fair.

It is the Experience Psychic Fair that will bring Linde, 68, back to Batavia Downs. The fair is scheduled for a three-day run from Jan. 12-14 at the venerable Batavia destination.  The fair will feature at least 12 psychics or readers plus 40 vendors selling everything from crystals, jewelry and numerology readings.

All readers and vendors are vetted by Linde and her staff. All are legit.

"We make sure we only bring high quality-readers," Linde said. "I consider the people we bring as family."

A Lily Dale Assembly-trained and educated psychic, Linde said she enjoys putting on the shows and meeting with people.

Why?

"Because everyone wants to know what's happening in this crazy world," Linde said.

Batavia Downs is one of Linde's favorite destinations. An Elma native, who now lives in Williston, Fla., Linde said returning to Western New York is a homecoming.

Linde and her business partner, Cortland resident Clyde LeFevre, have 30 Experience Psychic Fair stops booked for 2024, including return stops to Batavia Downs in April and October.

Linde is the first to admit the entire Experience Psychic Fair gathering is designed for people to have fun and be entertained.

"Our job is to uplift," Linde said. "The energy in the building is amazing."

The typical attendee is female between the ages of 25 and 70, although recent fairs have skewed towards a more diverse and younger crowd, including more men, millennials and Gen Xers.

"People, especially younger people, are looking for kinder things," Linde said.

When it comes to psychics and readers, Linde said many are looking for personal answers and using the readings as a road map.

"We love helping people, and that is one of the joys I get out of putting on these kinds of fairs," Linde said.

The Experience Psychic Fair opens on Friday, Jan. 12th and runs through the weekend.  Information can be found on the Batavia Downs Facebook page or directly at https://www.experiencepsychicfair.com/.

James Fink writes on behalf of Batavia Downs.  Sponsored Post paid for by Batavia Downs.

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