Genesee County's newest retail business -- it opened Saturday -- is catching the consumer trend toward more authentic and artisanal products.

Stocked with handcrafted, infused olive oils and vinegars, speciality chocolates, handcrafted bath items, gourmet spreads and sauces, and one-of-a-kind gift items, The Divine Tree on Main Street in Le Roy was designed by owner Renee Mancini Johnson to appeal to customers who appreciate quality and healthy alternatives to what you might find in a Walmart Superstore.

"I took a lot of time, honestly, I didn't have a lot of time, but I did my homework," Johnson said. "I wanted to get some items that aren't everyday to everyone. It is unique in this aspect in that not everyone knows what to do with an infused olive oil, but there is so much you can do with them. For instance, the butter olive oil, you substitute for any butter or margin you use in a recipe."

Johnson, a lifelong Le Royan, hopes the store will not only appeal to local residents but help bring people from outside the area to shop in Le Roy.

Located inside of one of Le Roy's old Main Street buildings -- most recently a Radio Shack location -- Johnson completed the purchase of the building in April and immediately got busy with remodelling. The original idea was to find the original interior brick walls and expose them, but after stripping away the existing walls, no brick was found, so brick walls were built. The original ornate brass ceiling was uncovered. It had been painted white, so Johnson had it painted with brass metallic paint to bring back that old-time feel.

"A lot of people come in and say they feel like they're not even in Le Roy anymore, and that's what I want," Johnson said.