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When The Beatles invaded in 1964, Marshall's News Store gave local kids the skinny on the Fab Four

By Anne Marie Starowitz
Marshall's News Store
Marshall's News Store on Jackson Street, Batavia.
Photo courtesy the Genesee County History Department.

Sixty years ago, The Beatles invaded America, beginning on Feb. 9, 1964, with an appearance on the Ed Sullivan Show, followed by a concert in Washington, D.C., a second appearance on Ed Sullivan, and then several other concerts in the U.S.

For young Batavians who wanted to hear more or know more about the Fab Four, there were two choices: Roxy's Music Store, where they could buy records, and Marshall's News Store, where they could buy magazines.

the beatles magazine 1965

Walking down Main Street, you would stop at Roxy’s, buy the latest 45 single, and then move on to Marshall’s News Store. 

As 14-year-olds, my best friend Cathy and I made the pilgrimage to our two favorite stores once a week. What we took for granted were the smiles that would greet us at the two stores.  

Years ago, I had the privilege of talking to Art Marshall, the last Marshall to own the store, following in his father’s and grandfather’s footsteps. I asked Art about his fondest memories. He didn’t hesitate; he said the customers and people he worked with at the store.  

In 1999, when the store was sold, The Batavia Daily News did an article titled "Last Edition; Batavia Newsstand closes after a Century." Many people were interviewed, and you knew the news store was more than just a place for buying a newspaper. It was an institution where people came to connect with their friends. 

Art told me the news store was the first business in Batavia to sell lottery tickets. That reminded me of my first and last ticket I bought at his store many years ago.   Everyone wanted to buy a lottery ticket. As I was trying to remember the dates and ages of my family members, one by one, I realized I was holding up the line. When I left Marshalls and the unhappy line of ticket buyers was out the door, I knew that would be my last lottery ticket.

the beatles 45 she loves you

There are many memories from Marshall’s News Store, from young boys who pedaled newspapers early to the store becoming a favorite place to buy the Sunday paper after church.   I look back and smile, remembering Rosie and Art’s welcoming faces as we entered the store.

It all began in 1898; Arthur H. Marshall purchased the news store on 67 Main Street from Orville L. Howard. In 1901, he was joined by Hugh H. Telfair and moved the newsroom to the rear portion of the Farmer’s Bank. By 1921, Art Marshall dropped his partner and moved to 11 Jackson St., staying there for many years. He shared a building with Ebling Electric. In 1974, the store moved into the Daily News building and was operated by Marshall’s grandson, Arthur Marshall Jr., who owned the store until 1994, when it was sold.

A name synonymous with the news store is Rosie Tumminello. He began working at the news store as a paperboy in 1936 when he was eight. At 12, he was hired by Art Marshall to work inside the store. He remained with the store for 52 years and eventually became the store manager. He was the heart of Marshall’s News Store.

 In writing articles for many years, I have always been filled with beautiful memories and saddened by the loss of Main Street. Gone are the days when you could walk down Main and Jackson streets and buy anything from produce, clothing, a washing machine, a meal, and last but not least, a newspaper and lottery ticket. Thank you, Marshall News Store, for the memories and for reminding us of the Good Ole Days.

Information for this article was made available from the Genesee County History Department files. 

the beatles ed sullivian public domain photo
Ringo, George, John and Paul -- The Beatles -- in 1964 with Ed Sullivan.
Photo: Public domain, courtesy Wikicommons. 

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