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Smoke Free NOW envies California's drop in smoking rates

By Billie Owens

At least when it comes to a decrease in smoking rates, California is well ahead of New York and that has grabbed the attention of Smoke Free NOW.

This organization in Genesee, Orleans and Wyoming counties is eyeing the Golden State in an effort to match or exceed the results of a tobacco study recently released by California's Department of Public Health.

It shows Californians are smoking less than most other Americans -- and this is no doubt making a difference in their health and wallets. In 2010, 13.1 Californians reported smoking, trailing only Utah, compared to 20.6 percent nationally and 18 percent in New York.

“The key to their success is twofold,” says Kevin Keenan, local program coordinator for Smoke Free NOW. “California has adopted strong anti-smoking laws in public places and increased the tax on cigarettes; both have contributed to the drop in smoking.”

Health officials maintain that California’s sustained anti-smoking campaign has led not only to lower smoking rates, but also to public health benefits. They point out lung cancer rates are going down more than three times as fast in California than the rest of the country, and the state has saved an estimated $86 billion in health care costs.

New York has also witnessed declines in smoking; however, without adequate funding for tobacco-control programs, smoking levels won’t decline further but will more likely taper off at current levels; or worse, increase to levels seen 20 ago.

“It’s imperative that we continue the fight against the tobacco industry’s crafty marketing tactics,” says Angela Barbeau, coordinator for Genesee, Orleans, Wyoming Reality Check, the youth component of the state's Tobacco Control Program.

“The only way to see marked declines in New York’s smoking rate is to ensure that our programs are sufficiently funded so that we can continue with our media campaigns, community events and educational activities."

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