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At a time when most companies in the U.S. seem to be just holding on, Prime Materials in Batavia is primed for growth, according to company President Russell  K. Western.

On Friday, Prime Materials held a job fair to help fill at least a half dozen openings and build a pool of applicants for a number of anticipated new jobs in the coming year.

According to Western, 44 people showed up and 13 will be invited back for a second interview and several more will be considered in the next round of hiring.

“We’re regularly frustrated in our ability to find appropriately skilled people,” Western said, who described the classic conundrum of employers finding people looking for work who are over qualified, or people who are underskilled with spotty work histories.

“We were greatly excited to have 44 people to pick from,” Western said.

The firm, located at 6 Treadeasy Ave., is poised for expansion, Western said, because there is a growing domestic market for its closed-cell cross-linked foam, which is used as packing material for shipping of a wide range of products. While the company faces stiff global competition from Asia, the cost of shipping a higher quality, highly dense material into the U.S. gives Prime Materials an advantage.

The entire manufacturing process, from mixing to pressing, is handled in the Batavia plant.

It also manufactures foam for its parent company, Batavia-based P.W. Minor, which makes stylish shoes for people with diabetes or arthritis or who simply want a comfortable shoe.

The relationship with P.W. Minor may be heading in a new direction in the coming months, according to Western. Prime Materials is all grown up and the firm may have the opportunity to mature into an independently owned company in its own right. Western is in talks with investors now and if that goes through, Prime Materials’ ability to create many more good paying jobs will be greatly increased.

And finding good people, Western said, will be a key part of Prime Materials' success.  He thinks Genesee County, with its own skilled workforce and Batavia's location between Rochester and Buffalo, will help the company find good people. He said his goal is to build a company with a solid reputation in the community, which will help bring in and retain career-minded workers.