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Map company clarifies position with chamber on local ad sales effort

By Howard B. Owens

The co-owner of a company that makes an ad-supported map product said he wants to make it clear he takes seriously concerns that his sales reps may have left an impression with some local businesses that his company is working with the Genesee County Chamber of Commerce.

"We are acknowledging that we are not affiliated with the chamber on this edition," said Matt Vonderhaar, of Cincinnati-based Universal Advertising Associates.

Yesterday, The Batavian reported that chamber officials were concerned that Universal was representing a tie with the chamber in its sales efforts for a map of Genesee County.  The chamber has its own map project, which The Batavian is providing support for on the upcoming edition.

Vonderhaar said his 35-year-old company has been doing business in Batavia for 20 years.

In fact, he said, from 1997 up until June 2008, the chamber had a free ad on the Genesee County map in exchange for distributing the map through the chamber office.

He said Universal produces maps in 42 states, and many of them are affiliated with local chambers. He suggested that perhaps some of his 35 sales reps are conditioned to talk about the chamber connection from those other sales calls.

He said if anyone has any concerns about his reps sales tactics, they should contact him directly through his company's website.

"This is a second-generation business," Vonderhaar said. "We put out a great product. We're very proud of what we do. If anybody has an issue with our business they should call me directly."

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