Business

High Voltage Tattoo and Piercing is hosting its annual tattoo and piercing event to benefit local charities Friday and Saturday from noon to 8 p.m. on both days.

Tattoos, based on available selections, are $35 each and piercings are $15 each.

Proceeds benefit Volunteers for Animals, HomeCare & Hospice, and Justice for Children.

The event always draws a big crowd, so you want to arrive early.

High Voltage is at the corner of West Main Street and Thomas Avenue in Batavia.

Pictured are James Gommenginger, Jeremy Fridman and Mark Fanara.

Press release:

United Memorial Medical Center in Batavia has joined Rochester Regional Health System, becoming a full affiliate effective January 1, 2015. Rochester Regional is the newly formed health system that combined Rochester General and Unity Health Systems in July 2014.

The Genesee County hospital announced its intention to join Rochester Regional in February 2014. While United Memorial is very strong financially, hospital leaders recognized that changes in health care threatened the long-term outlook for independent rural health care providers. Joining the large regional system will enable continued and even enhanced local services for Batavia-area patients. United Memorial will maintain its name and a local board, and will continue its longstanding tradition of providing a wide range of medical and acute care services in Batavia.

“The full affiliation of United Memorial is another example of how Rochester Regional is creating a model health care system that helps communities get healthy and stay healthy,” said Eric J. Bieber, MD, President & CEO, Rochester Regional Health System. “Our model will maintain access and control cost by keeping care within the local community with seamless access to the highest quality specialty acute care for patients throughout the region, no matter where you live or through which system-wide door you enter.”

The partnership mirrors a trend among successful hospitals and health care systems nationwide. These system affiliations address the economic realities that community hospitals face with health care reform, enabling them to continue to offer a full range of primary and secondary services locally, while providing a gateway to the best clinical care available when more highly specialized care and technology – like cardiac surgery, stroke services, neurosurgery, and other complex services – are required.

“Joining Rochester Regional Health System secures our ability to provide quality health care to our community for the long-term,” said Dan Ireland, President, United Memorial Medical Center.

“Though most patients won’t notice any difference at the hospital, they will benefit from greater access to specialized services and technology available through the Rochester Regional network.”
The two health care institutions are no strangers to each other, having collaborated in the areas of Cardiology, Pathology, Surgery, Urology and Gastroenterology since 2008, and most recently partnered to open a Cancer & Infusion Center at United Memorial.

In making its decision to affiliate with Rochester Regional in early 2014, the United Memorial board cited the system’s longstanding focus on high-quality patient care and safety, its expertise in clinical integration, its comprehensive medical and surgical specialties that will enhance existing services available in the Batavia community, and its successful track record of collaboration with smaller acute care hospitals and physicians. 

Press release:

The Genesee County Chamber of Commerce has announced a series of business workshops for 2015 in conjunction with the United States Small Business Administration. 

The workshops are open to all Chamber and non-Chamber businesses and their employees and will offer expert advice from experienced business professionals designed to help small businesses succeed and grow.

“We’re excited to introduce this series of workshops this year,” said Tom Turnbull, president of the Genesee County Chamber of Commerce.  “The Chamber’s mission has always been to create an environment for business success and we believe these workshops fit right in with our mission.  Each workshop will give business owners and their employees valuable insights on a specific business subject.”

The 20l5 workshop schedule is as follows:

• February 11 “Marketing Your Small Business”
• March 11 “Financing Your Venture”
• April 8  “Home-Based Business Strategies For Success”
• May 13 “Selling and Succession Planning”
• June 10 “Women-Owned Small Business Workshop”
• September 9 “Holiday Campaigning For Your Small Business”
• October 14 “Profit Improvement Strategies – Increasing Your Cash Flow Now”
• November 18 “Customer Service That Wins Sales”

All workshops will be held at the Chamber of Commerce office, 210 East Main St., Batavia.  The sessions will run from 7:30 a.m. to 9 a.m. Businesses may attend any one or all of the workshops.  Cost for non-Chamber members is $10 for each attendee.  Chamber members may attend all sessions free of charge but must make reservations to insure space for their employees. 
To reserve a seat in any workshop or for more information, contact Kelly Bermingham at 585-343-7440 or by email at  kbermingham@geneseeny.com.

Press release:

United Memorial Medical Center is pleased to welcome the Genesee County New Year’s Baby for 2015. Kynlee Lynne Holland, a baby girl, was born to Jonathon and Danielle Holland of Pavilion, NY on Thursday, January 1st at 1:25 a.m. at United Memorial Medical Center in Batavia. She was delivered by certified midwife, Kim Danser, CNM. Baby Kynlee weighed 7 pounds, 6 ounces and was 19-inches long. She is the second daughter for the new parents. She has a sister, Makenna, age 6, waiting anxiously for her at home.

Both parents work in shipping and receiving. Mrs. Holland is employed at Walmart in Batavia, NY and Mr. Holland works for Quaker Muller Dairy in Batavia, NY.

As the New Year’s baby, Kynlee and her parents received a $200 gift card to Target, an engraved feeding spoon, books and a touchless thermometer from United Memorial Medical Center.

In 2014, there were 646 babies delivered at United Memorial.

The family of Samuel J. Caito placed a memorial today to the former liquor store owner in front of the YNGodess Shop on Main Street, Downtown Batavia, the location of his former shop.

His father, Augustino, opened the store right after the end of Prohibition in 1933. It was the first post-prohibition liquor store in Batavia.

Samuel owned the store until 1985.

He was also a teacher at Notre Dame and Batavia Middle School.

Click here for his full obituary.

The office of Gov. Andrew Cuomo announced today funding of $16.5 million for 240 units of new affordable housing across the state, including more than $2 million for Big Tree Glen, a project being planned for West Main Street Road, Batavia.

From the press release:

This $12.2 million project is being co-developed by Conifer LLC and United Memorial Medical Center to consist of 56 affordable rental units in seven two-story buildings. The project meets the Early Award Housing Opportunity Project goal in that the project will be served by Pembroke School District, one of the highest-performing districts in Western New York. The project is also in close proximity to jobs, shopping and services. The Town of Batavia supports the project, as evidenced by the approval of a Special Use Permit, approval of the preliminary site plans, and the issuance of a negative SEQRA declaration.

HCR funding for this project will be provided through a Housing Trust Fund award of $1,382,135 and through a $775,583 award of Federal Low-Income Housing Credit, which will leverage Bank of America and CPC loans of $2.2 million and $1,050,000 respectively, $120,000 of NYSERDA funds, and a deferred developer fee of $208,612.

Previously:

• County planners reject proposed apartment complex on West Main Street Road, Batavia
• Developers make case for 136-unit apartment complex in Town of Batavia
• Town planners give initial nod of approval to apartment complex on West Main Street

Out on Creek Road is a long, tall structure the folks at WBTA affectionally call "the stick." It's where the over-the-air signal for the 73-year-old AM radio station is transmitted. Today, in our 28-degree weather, a crew installed a new FM antenna that will enable you to hear "one of America's two great radio stations" at 100.1 FM. WBTA (1490-AM) will start simulcasting on both frequencies Feb. 6. The station first went on the air Feb. 6, 1941.

Press release:

Genesee County Economic Development Center (GCEDC) president and CEO Steve Hyde provided the GCEDC board of directors a report on the agency’s annual performance in 2014 at its December board meeting.  The report included a review of year-to-date capital/business investments, pledged job creation estimates, advancement of the shovel ready phase of STAMP and initiatives with local governments, among others.

Hyde reported to the board that the GCEDC exceeded its capital and business investment goal of $32 million with a total of $58.07 million invested on various projects throughout the year, including the expansion of Yancey Fancy’s in Pembroke and Liberty Pumps in Bergen.  The agency did not achieve its pledged job creation goal of 200 with the pledged creation of approximately 141 jobs from new projects in 2014.

At the same time Hyde noted, the agency was able to put together an incentive package to retain approximately 98 manufacturing jobs at U.S. Gypsum in Oakfield.  In addition, agency staff helped the new owners of P.W. Minor navigate through the state funding process which helped keep the company open retaining approximately 50 manufacturing jobs in Batavia.

"It was another good year for the agency in terms of creating new jobs as well as retaining jobs at US Gypsum and PW Minor," said Wally T. Hinchey, Chairman of the GCEDC.  “The Genesee County economy continues to be one of the strongest in the region and 2015 should be no different as STAMP continues to move forward."

Significant strides were made to bring STAMP further along in making the site shovel ready for future development, including survey work, engineering and design work for water and sewer infrastructure. Of note was the dedication of $33 million in the New York State 2014-2015 budget for STAMP.  The GCEDC staff continues its close collaboration with New York State and NY Loves Nano to market and promote the STAMP site nationally and internationally to high tech manufacturers.

Another performance goal for 2014 was to enhance initiatives and outreach with local government entities throughout Genesee County.  The GCEDC worked closely with the Town of Batavia to secure potential funding opportunities to extend existing infrastructure at the Agri-business Park.

Lastly, GCEDC conducted outreach meetings with various localities as well as collaboration with the City of Batavia, Batavia Development Corp. and the Batavia Business Improvement District to implement the re-development of the Batavia Opportunity Area (BOA).

“The performance goals set by the GCEDC are certainly challenging, but if there was not a collective belief that we have the right formula for economic success, then we would not create such aggressive targets,” said Hyde.  “We look forward to generating even more economic development success in 2015.”

The new entrance and lobby for Batavia Downs is nearly complete and is open now.

There is some finish-up, "trim" work to complete, said Ryan Hasenauer, marketing director for Western OTB, but otherwise, it's good to go.

Press release:

National Grid’s latest grant of $500,000 in the Science and Technology Advanced Manufacturing Park (STAMP) site in the Town of Alabama in Genesee County has now reached the $1.5 million threshold. Since 2007, National Grid has provided STAMP with various economic development grants to the Genesee County Economic Development Center (GCEDC), which is developing the site and marketing it to corporate site selectors as well as nanotechnology and advanced manufacturing companies throughout the United States and the world.

“We are extremely excited to have such strong support from National Gird to help us bring the next generation of advanced manufacturing to Western New York,” said Steve Hyde, president and CEO of the GCEDC. “STAMP has received significant support from business, education and economic development groups and organizations from Buffalo and Rochester, so it is truly a collaborative effort to bring this transformative economic development project to our region.”

STAMP is a 1,250-acre site and is aligned to attract the next generation of nanotechnology companies, including semiconductor chip fabs, flat panel displays, solar, bio-manufacturing, and advanced manufacturing companies to New York State. Most recently, STAMP was appropriated $33 million in the 2014-15 state budget to bring the site to a shovel-ready status. This funding will be used for pre-construction engineering, sewer and water lines and other utility hook-ups and other infrastructure enhancements.

“We have seen a number of major gains in the bringing new and advanced technologies to the region, and we’re confident that STAMP will continue the significant economic development momentum in the region in the science, technology and advanced manufacturing areas,” said Dennis Elsenbeck, regional executive for National Grid in Western New York.“

“The GCEDC has an excellent track record in economic development, as evidenced most recently by the construction of the Genesee Valley Agri-Business Park, which led to the construction to two major yogurt manufacturing facilities,” said Arthur W. Hamlin, director, economic development and corporate citizenship at National Grid. “We are optimistic that the same ‘build it and they will come’ approach used at the agri-business park will also reap significant economic development and job outcomes at the STAMP site.”

STAMP is located in the New York Power Authority’s (NYPA) low-cost hydropower zone. The site is within a 60-minute commute of 2.1 million residents from the Rochester and Buffalo metro regions as well as six university centers with more than 17,000 enrolled engineering students. According to GCEDC officials, STAMP has the potential to generate $30-$50 billion in investment and employ up to 10,000 workers on-site. The supply chain impact could add another 50,000 jobs.

The grants to the GCEDC are from a number of National Grid programs, including the Strategic Economic Development Program designed to increase effective marketing and sales initiatives aimed at “strategic targets.” This program provides expertise and incremental resources to leverage more and better macro-level business attraction research, marketing and sales efforts. Other grants have helped support hard infrastructure improvements to the site. Information about National Grid’s suite of economic programs is available at www.shovelready.com.

How would you like your burrito? Hot and spicy or mild and flavorful? Steak, ground beef, chicken or pork, or maybe just beans and rice? However you like your burritos, whether it's the same recipe today and tomorrow or you like to mix it up every day, Leon and Maryez Ramirez promise you this: It will be made from only the freshest ingredients. 

The couple, who also own Rancho Viejo Restaurant on Ellicott Street, decided to open their new place, El Burrito Loco, in the Valu Plaza because they thought Batavia needed a place like this.

"The reason we came out with this idea is because there's nothing like this in Batavia," Leon said. "People are always looking for different places to eat and me and my wife always had this idea."

The restaurant seats 60, but burritos and tacos always make great to-go food.

Maryez is planning on expanding the menu to include salads -- healthy salads, she says, and always fresh -- and natural fruit drinks.

The Ramirez's said Rancho Viejo is doing very well and they think the new place will complement their existing restaurant, offering another style of food and dining for residents hungry for Mexican cuisine.

"We want to invite people in," Leon said. "Me, my wife and my family, we appreciate everybody in Batavia and surrounding areas for their support at Rancho and we hope they like this one, too."

Photo: Leon, Maryez, Alicia and Elkim.

Some might call the Oliver's Candies sign iconic, but objects only become iconic with age, and age means expensive to maintain and problem-plagued.

That's the case with this sign, according to Jeremy Liles, general manager of the family business.

The sign really needs to be replaced, Liles told members of the Genesee County Planning Board Thursday night, which reacted initially with kind of a collective gasp.

The planning board was asked to review the proposal because Oliver's is seeking a special sign permit for the replacement sign. While smaller than the old sign, it will still stand 20 feet tall and be nine feet wide.

If you grew up in this community, you grew up with this sign and all that it represents. The sign has been in place since at least the 1950s. Liles is nervous some might react negatively to replacement of the sign, but he said every effort has been made to ensure it maintains its classic character.

The logo will change, the color scheme will change, but it will still be close to the same size and shape, will still be lit with neon and bordered by white light bulbs.

The new sign will be more energy efficient and will also feature a programmable message board, which, by law, will only post a new message in each 24-hour period. The update will mean no longer assigning an employee the task of changing the message on the board by hand on a less frequent basis.

Such a change of a seemingly iconic sign in Batavia isn't anything new. In 2012, Batavia Downs took down its classic neon sign and replaced it with a sign that uses LED lights, but otherwise looks exactly like the old sign. If you didn't know better, it would be hard to tell the difference.

That's the hope of Liles with this sign change, he said. In fact, Oliver's will hire the same company as Batavia Downs to build and install the new sign.

After cutting the expense of maintenance and electricity, the next important reason for changing the sign is for Oliver's to be consistant in its branding. The current logo is the Oliver's name with a cup pouring chocolate, which is not part of the current Oliver's sign.

"Brand recognition is important," Liles told the board. "You all recognize the Nike swish when you see it and when the world sees that logo I want them to think chocolate."

The new sign will also use the brown chocolate color that is part of Oliver's branding scheme now.

The county planning board recommended approval of the new sign permit. The City's planning board must approve it next before work can begin.

Below is an artist's rendering of the proposed new sign.

Dollar General would like to build a new store in Pavilion, but the proposal got a cold reception from the Genesee County Planning Board on Thursday night.

The proposed location is less than 1,000 feet from the high school, and with heavy, speedy truck traffic on Route 63 and no sidewalks between the school and the store, board members thought the location presents a safety hazard.

Planners also thought the proposal doesn't fit within Pavilion's comprehensive plan.

However, the location is the one picked by town officials, Todd Hamula, a development manager for Zeremba Group, who is representing Dollar General in the project.

Originally, the company was looking at a location closer to the school, but town officials were worried about students leaving campus to go to the store, so a compromise was found with the location further away.

The location also gives the town a chance to appeal to the Department of Transportation to lower the speed limit along that stretch of road to 35 mph (the location is right near the current dividing line between a 35 mph zone and 55 mph zone).  

Hamula said Dollar General wants its stores on roads with speed limits less than 55 mph, which ruled out locations further south.

He also said the company picked the location because they believe it's well suited to the comprehensive plan. He said rezoning the property would merely extend the current business district area around Route 63 and Route 19.  

Planners thought it too far away from the current business area to meet that goal.

"We work really hard to make sure we don't bring a proposal for rezoning unless we have local support and that it doesn't go against the comprehensive plan," Hamula said.

While the town seems to take a dim view of a store within walking distance of the school, county planners were scratching their heads over the decision. The original proposed location would have sidewalks and a pedestrian tunnel nearby.

"If the concern here is traffic and kids walking, moving the location does not really solve that," said Board Member Lucine Kauffman. "I think it makes the danger even greater. Now they're walking further and there's no sidewalks."

She thinks regardless of the location, kids are going to walk to it for drinks and food.

"I think it's great idea to have place where kids can walk to after school to have a snack," Kauffman said.

The negative vote doesn't kill the project. The town planning board can still approve it with a vote of a majority plus one.

Hamula said he will pursue that outcome with the town planning board.

The Cuomo administration is handing out more than $1.8 million in grants to Genesee County projects, officials announced today.

The awards are part of $80.7 million in grants for the Finger Lakes Region of Empire State Development.

The largest award locally -- $1.5 million -- is going to Genesee Biogas, a Warsaw-based company looking to build a biogas generator in the Genesee Valley Agri-Business Park.

Sen. Charles Schumer issued the following statement about the award:

“I was pleased to help make Ch4 Biogas’ first on-farm biodigester at the Synergy Dairy in Wyoming County a reality back in 2011, and I was pleased this year to support their application to ESD to replicate that success with the new Biogas Plant in Batavia. This cutting-edge facility is a win, win, win: it will provide renewable energy to the Ag Park, home to companies like Muller Quaker and Alpina yogurt, reduce the need to send waste to landfills, and help attract new businesses to locate to the Ag Park.” 

Previously: Company pitches idea of plant that converts food waste into energy at planning board meeting

The City of Batavia is also receiving two awards. There is $200,000 for a micro-enterprise fund. The money is to be awarded to 10 local businesses, five of which must be owned by low- to moderate-income people. The program is expected to create 10 new full-time equivalent jobs.

The city is also receiving $75,000 to draft a new comprehensive plan. 

"The plan will include public participation, an assessment of existing conditions and the development of goals and objectives based on LEED for Neighbhorhood Development," states the award announcement. "This project will promote the goals of the Finger Lakes Regional Sustainability Plan and serve as a model for other rural cities."

The Town of Batavia will receive $30,000 for eastside sewer planning.

The Village of Alexander will receive $30,000 for wastewater infrastructure evaluation.

The Village of Bergen will receive $30,000 for collection system study.

All of the projects are meant to spur economic growth.

In 2011, the Cuomo administration established 10 regional economic development areas. The 10 areas compete with each other for funding each year.

The largest chunk of funding this year went to the Southern Tier, which is receiving $80.8 million.

Western New York, which includes Buffalo, but not Batavia, received more than $50 million.

State Assembly Majority Leader Joseph Morelle issued the following statement:

"The $80.7 million in funding awarded today will move us closer to our goal of securing a brighter economic future for Rochester and all of the Finger Lakes Region by creating thousands of new jobs and leveraging hundreds of millions in new investments."

Reposting the announcement below as a reminder that our contest starts today.

The failure to publish a public notice prior to a September 2013 Le Roy Zoning Board of Appeals meeting on whether Frost Ridge Campground was in violation of zoning laws deprived neighbors of an opportunity to meaningfully participate in the board's decision, Judge Robert C. Noonan wrote in a ruling issued Friday.

The ruling was in response to a motion by the defendants, Greg and David Luetticke-Archbell, to have a lawsuit thrown out that challenges their ability to host live music concerts at the campground.

"The ZEO (Zoning Enforcement Officer)/ZBA's lack of compliance with the notice requirements was so grievous that no statute of limitations bars this action," Noonan wrote in the decision.

Noonan's ruling means that the lawsuits against Frost Ridge will proceed to trial.

The Luetticke-Archbells are fighting two lawsuits over live music at their natural amphitheater, and allegations that the campground was expanded in violation of zoning codes.

One lawsuit was filed by David and Marney Cleere and Scott and Betsy Collins, the other by the Town of Le Roy.

To date, the case has been a series of motions and hearings, but it appears that Noonan's ruling on this motion clears the way for trial.

City workers were busy with tasks Downtown today getting things ready for Christmas in the City tomorrow evening, including making sure the snowflakes on the light poles are ready to illuminate correctly.

Tomorrow's events:

4 to 8 p.m., Photos with Santa
97 Main St.

Lighting of Downtown Christmas Tree, 5 p.m.

Horse and Wagon Rides ($1), 5 to 9 p.m.
Tickets available at Adam Miller Toy and Bicycle, 8 Center St. Proceeds benefit the Business Improvement District.

Trolley Rides to the Wonderland of Trees at the Holland Land Office Museum, 5 to 9 p.m.
Jackson Street Parking Lot (across from Valle Jewelers)
Trolley will continue throughout the night to bring people back and forth to the museum and Jackson Street parking lot. Trolley runs approximately every 15 minutes. The Holland Land Office Museum (HLOM) will be offering free refreshments for the event as well as gift baskets and discount sales in the gift shop.

GO ART!, Frosted Panes exhibit
The Genesee Orleans Regional Arts Council (GO ART!) is pleased to announce its annual holiday show on exhibit through Dec. 19th in Batavia. This year's theme, "Frosted Panes," exhibits 43 pieces by 14 local artists on display in two GO ART Galleries -- the GO ART! Main Gallery in Seymour Place and at the Genesee County Senior Center on Bank Street.
A FREE Meet-the-Artists Reception will be held in conjunction with Batavia's Christmas in the City.

Batavia Concert Band, 6 p.m., City Centre

Holiday Parade, 6:30 p.m.
Parade will take place on Main Street starting at Liberty Street and ending at Jackson Street. More than 40 participants will entertain you with music, floats, singing, a juggler, fire trucks, and more! Santa will choose a child from his "Nice List" to ride with him in the Horse & Wagon!

The following Downtown businesses will be hosting special events as well:

Adam Miller Toy and Bicycle -- 8 Center St.; Enjoy holiday specials, drawing/prizes, coupons, and their famous chili during the Christmas in the City festivities. Tickets for the Horse & Wagon rides may purchased inside of Adam Miller Toy and Bicycle. For questions, call (585) 343-0548.

Amy's Fluffy Friends -- 238 Ellicott St.; Have your pet's photo or group photos taken by Along Photography. Only $5 for a photo shoot! Amy's will also be offering a raffle with doggie treats. For questions, call (585) 343-0052.

Charles Men's Shop -- 200 E. Main St.; Stay warm and enjoy holiday discounts and warm refreshments! For questions, call (585) 343-2086.

City Slickers -- 59 Main St.; Celebrate the season with City Slickers' awesome deal with a Buy 1 Entree, Get the 2nd at Half Price. Sit back, relax, and enjoy a local band playing for the evening. Be sure to also purchase your "Dinner & a Movie" gift certificates as stocking stuffers! For questions, call (585) 345-6788.

Edward Jones -- 7 Jackson St.; Get out of the cold for a little while and enjoy a hot drink and cookies courtesy of Edward Jones. For questions, call (585) 345-1773.

Karen's Yarn, Paper, Scissors -- 39 Jackson St.; 10% holiday discounts on scrapbook paper and yarn! After the parade, stop by Karen's to get a free balloon animal courtesy of Jason the Juggler.

Marchese Computer -- 220 Ellicott St.; With coupons and refreshments, learn more about their holiday specials including computers starting at $349.99! For questions, call (585) 343-2713.

Sweet Pea's Cupcakery Cafe -- 23 Jackson St.; Offering free samples of cookies. Perhaps you'll want to come back to purchase some for Santa for Christmas Eve? For questions, call (585) 344-5627.

T-Shirts, Etc. -- 111 Main St.; T-shirt coloring for kids! Holiday specials include a Buy One, Get One at 50% off. Also, be sure to visit their guest vendor, Butterfly Studio. For questions, call (585) 345-1993.

UMTOO -- 317 Ellicott St.; Will be open until 9 p.m. and will have Christmas refreshments, Christmas stories (traditional and historical), and Christmas songs by local singers who will engage people to join in singing. For questions, call (585) 993-2325.

Valle Jewelers -- 21 Jackson St.; Will be offering holiday specials for that evening only. For questions, call (585) 343-3372. 

Some of you may have already noticed -- there are a couple of sponsor's ads on the right side of the page that if you mouse over the box, it flips over to reveal a secondary message. 

This is a new concept in online display advertising and locally, it's only available on The Batavian and the Wyoming County Free Press.

To help kick off the introduction of Flip Ads, we're going to run a contest on four days next week (four days between Monday and Friday). Will will randomly pick an ad on the site and make it a Flip Ad, but the secondary message will be a secret code. The code will go up at some unannounced time during the day and stay up until we have a winner. The first person to e-mail me, howard@thebatavian.com, with the correct code, will win $25 cash. (We'll post a reminder Monday morning about the contest.)

After the first week, we'll run the same contest once a week.

Easy to win: mouse over ads and find the Flip Ad with the secret code, like an Easter Egg hunt.

Can you find the two ads running now that are Flip Ads?

Sponsors: Interested in Flip Ads? Contact Lisa Ace, lisa@thebatavian.com, or (585) 250-4118, to sign up.