Lynda Edenholm and her husband, Jeff, announced Tuesday that Movies In Motion, their video rental business located at 511 E. Main St. in Batavia, will be closing down. While they are sad, Lynda said she is excited to start their new venture, in the same building, called “Lynda’s Custom Wooden Signs and Furniture.”
“Technology took over,” said Lynda. “Even at the dinner table, people are on their phones. We’ve lost sight of the whole reason why we’re here.”
There is no definite closure date, but Lynda said the transition will be over the next two months. They are liquidating more than 10,000 DVDs and Blu-rays starting at 25-percent off. The percentage off will increase as the inventory diminishes.
Movies In Motion has been at its current location for nine years, but opened in 1996 with 180 movies.
Lynda said she has become a big part of the community over the last 21 years.
“We’ve donated to many different school functions, church functions and special fundraisers,” Lynda said. “We did it mainly for the people. We like the interaction with people.”
Because the video store was open seven days a week, Lynda said she has missed many birthdays, anniversaries and special events.
“You can’t just close down anytime you want,” Lynda said. “I want to spend more time with family.”
The best part of running the video store has been watching people grow up, Lynda said. She said she is going to miss all the faces that they normally see.
Lynda has been making custom wooden signs for about two years. She said it seems to be the source of most of her income right now.
“We’re hoping that we’ll get a following after we leave,” Lynda said. “But it’s bittersweet. It really is.”
Lynda said she is not sure how long they will stay in the current building because eventually she would like to move the wood signs and furniture business to online and at their residence in Stafford.
“Our plan is to stay here and still service the community,” Lynda said. “Just on a different level this time.”
Best of luck with that new
Best of luck with that new store! I would make a suggestion though, diversify. Signs and furniture isnt the largest demographic, and your competing with places like walmart and target....