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Main St. Pizza Company

November 22, 2017 - 10:14pm
posted by Howard B. Owens in Main St. Pizza Company, batavia, business, news.


Today, Vic Marchese, owner of Main St. Pizza Company, presented a $3,309 donation to Genesee Cancer Assistance. The funds were raised in October through the sale of large pizzas -- delivered in a pink pizza box -- with $1 from each large pizza sold going to the charity.

Pictured, Fred Hamilton, Lori Kurek, Sue Underwood, Nickie Fazio, and Vic Marchese.

October 13, 2017 - 5:27pm
posted by Howard B. Owens in Main St. Pizza Company, batavia, business, news.


Customers who order a large pizza during the month of October will have it delivered in a pink pizza box and a portion of the proceeds from the sale will be donated to Genesee Cancer Assistance.

Pictured are Main St. employees Brandi Heidenreich and Canssa Visalli.

September 20, 2016 - 10:05pm


While acknowledging the artistic value of a five-panel window mural on the storefront of the Main St. Pizza Company at 206 E. Main St., the Batavia Planning & Development Committee nevertheless ruled on Tuesday night that business owner Vic Marchese will have to remove the one that depicts two young ladies simultaneously taking a bite out of a large pie.

The planners granted a special sign permit that allows Marchese to keep four of the perforated vinyl window coverings despite the fact that the total area of the signs is more than the maximum allowable amount of 25 percent of the window space.

The other renditions show a woman enjoying a plate of spaghetti (which covers two windows), a display of pizzas and a pizza chef flipping dough into the air.

Marchese requested the permit last month, but action was tabled after the board decided to seek an interpretation from the City Zoning Board of Appeals as to whether the coverings constituted a window sign as defined by the Batavia Municipal Code and whether the total coverage area should be based on the percentage of coverage for the individual window pane or all window surfaces combined.

The ZBA ruled that this form of window treatment clearly meets the BMC definition of a window sign, and that the maximum amount of window coverage allowed refers to the individual space in which the sign is located and not all window surfaces combined.

Additionally, the Genesee County Planning Board recommended approval of the special sign permit as long as the 25 percent maximum area standard was met, providing for the transparency needed to "enhance the pedestrian experience."

Planning Board Member Ed Flynn, before making the motion to grant the permit, said he was of the opinion that all of the space at the front of the building should be considered when figuring the percentage.

"I am thinking that it should be 25 percent of the entire frontage," Flynn said. "That's my interpretation."

Flynn, Robert Knipe, Matthew Gray and Chairman Duane Preston agreed that the window murals were "attractive," but stressed that they needed to adhere to the city code.

"I agree that it's not unattractive, and I commend the job you have done with the place, but for us it's a compliance issue," Knipe said in addressing Marchese.

For his part, Marchese pointed out that several other Batavia businesses, citing Batavia Optical, Burger King and Ziebart as examples, have large window signs.

"How can the optical place get away with it?" Marchese asked.

Preston countered his claim, however, stating that those places put up posters, which are meant to be temporary.

Planners, as well as Code Enforcement Officer Doug Randall, suggested to Marchese that he should remove the advertising component of the signs or eliminate two of the coverings.

In the end, Flynn's motion asked that only one of the panels be removed, and the special sign permit was approved by a 4-0 vote.

Following City Manager Jason Molino's lead, the board did not tie its decision to the maximum allowable percentage of available space requirement, but said it would be looking at these situations on a "case by case basis."

Going forward, Randall said that the board would have to treat every business owner making a similar request in the same fashion. 

After the meeting, Marchese said he would remove the panel (Randall noted that it shouldn't have been put up before the permit was issued) but wondered aloud about his rights.

"It's one panel; I'm not going to miss it," he said. "But is it like a First Amendment thing, too? The city makes things so difficult. It's a lot easier to work with the town (of Batavia)."

Continuing, he said he understood that the city has rules, but didn't understand "what the big deal is."

"It's because somebody complained about it," he surmised.

In other action, the board approved a pair of signs that will be placed on the exterior walls of United Memorial Healthy Living at 164 Washington Ave., and two signs for the exterior of Carter's Restaurant & Bar at 60 Main St.

August 17, 2016 - 2:15pm
posted by Howard B. Owens in Main St. Pizza Company, batavia, business, news, downtown.


Ever since he opened Main St. Pizza Company on East Main Street 11 and a half years ago, Vic Marchese has wanted to serve pasta dishes featuring his mom's sauce and meatball recipes, but the small kitchen in the busy and crowded pizza shop just didn't give him room to grow his business that way.

Two months ago, at the end of a three-year planning and building process, Marchese was finally able to expand his restaurant, building a bigger kitchen and adding a new, large (75 seats) and attractive dining area.

And since then, the customers have been pouring in.

"I always knew we would do well because people always liked my mother’s sauce," Marchese said. "She just passed away four years ago. I wish she was here. She would really enjoy this. She would be out here, talking to everybody, and she would be involved here in the kitchen, I know she would."

The expansion helped Marchese fulfill a few dreams -- serving his mom's recipes, bringing Italian dining back to Batavia, double the number of diners his restaurant can serve at one time and providing a more upscale dining experience.

He designed the new dining room himself, with help from his wife and an interior designer who suggested the tabletops and upholstery on the long booth that sits under the custom-made Main Street sign on an interior wall, framed by two racks of wine. The wood and brick ambiance gives the restaurant a classic, urban feel.

"I wanted to build something that was over the top," Marchese said. "I wanted it to be the best restaurant Batavia could have, as good as anything in any big city."

Customers have told him, he said, that they feel like they're in a restaurant in Boston or Montreal when they're in his new dining room, or with the big meals, friendly atmosphere and good food, they feel like they're home. Both compliments apply.

"The best compliment anyone has ever said, people just thanked me for building this for them," Marchese said. "That says a lot right there. Food aside, pizza aside, spaghetti aside, people say the building is for them."

The homespun atmosphere is accentuated by a wall of photographs of local scenes, alongside shots of the family dog, Winston, and a couple of the restaurant's dishes. The local photographs are the work of Batavia residents Mark Gutman and Howard Owens.

Marchese is particularly proud of the 16-foot front window that opens easily when the weather is good, giving diners not just a view of downtown life on the sidewalk, but an open-air cafe feel, much like any big city bistro.  

Main St. now takes reservations, and that's not a bad idea on most nights, and tables by the window are the most requested by those callers making reservations.

While mom's sauce and meatballs anchor the new dining room's menu, much of the culinary creativity comes from Main St.'s new executive chef, Jason Ball, a native of Batavia who got his culinary degree from Erie County Community College and has been a sous chef and executive chef at several restaurants and hotels in the region. He was most recently sous chef at Orazio's in Clarence, where he was part of a team that won four Taste of Buffalo awards. He spent about 10 years at Orazio's with a break in the middle to be executive chef at Byrncliff in Varysburg.

Ball started hearing talk more than a year ago that Marchese wanted to meet with him and discuss an executive chef position and Ball's first reaction, he said, was "executive chef in a pizza shop? No way," but then once he sat down Marchese and understood his vision, he said he was sold on the idea.

"This is something special right here," Ball said. "I've long wanted to come back to my hometown and do something special and this is it. This is great. We said it would be great and we're doing it."

In preparing for the job, Ball took a family vacation in New York City and visited the bistros of Little Italy. He said he absorbed ideas and atmosphere, and during their planning, Marchese took Ball to Tony B's in Rochester and Marchese had a steak there and told Ball he'd like to include a steak on the menu for the new dining room.

Ball found a cut of Angus filet mignon that costs $20 per cut, which means it's $38 on the Main St. menu, but Ball described it as an amazing cut of meat, and since customers keep ordering at that price, it must be pretty good. Ball said the goal was to offer the best cut of steak in Batavia.

Marchese and Ball want everything to be first-rate, he said, so they only get the best ingredients, including cheese from Yancey's Fancy (for dessert, homemade ice cream from Oliver's Candies, to continue that local theme). 

Ball has the freedom to offer unique and creative specials every night, including some really special specials on weekends, such as this past weekend when the menu included an ahi tuna steak with vegetables and a jasmine rice.

The appetizers include the Winstonator (named after the Marchese family pet), which is comprised of two 10-ounce meatballs in mom's sauce with cheese, and Ball introduced his own take on Arancini, a Sicilian rice ball with asparagus, ricotta, various cheeses and a roasted tomato sauce and chive oil. 

It's quickly become one of the most popular items on the menu, Ball said.

"We want customers to have a great experience," Ball said. "I believe sitting down and enjoying a meal is an experience. Anybody at home can cook spaghetti and meatballs, but here we want it to be an experience. We want to it to be a top-notch-level service, an amazing atmosphere and great food like this town has never seen before. We’ve set our standards very high."

Marchese said he hopes people feel like they've had a real Italian dining experience after a meal at Main St., and not just because they had a pasta dish or a meatball.

"When you go to an Italian family’s house, you always eat well and you never leave hungry," Marchese said. "That’s what I want to emulate here. Our portions are always huge. I don’t want anybody to go away hungry. So far, it’s been good. People are leaving with doggie bags and I like that."


Jason Ball









September 18, 2015 - 1:56pm
posted by Howard B. Owens in Main St. Pizza Company, downtown, business, batavia.


Vic Marchese, owner of Main St. Pizza Company, on East Main Street, Batavia, stands in front of the opening of the commercial space next to his business where workers are busy remodeling so Marchese can add more space to his popular restaurant.

The front part of the restaurant will feature a sliding window system, called a nana system, that will allow open-air dining when weather permits, but a closed dining area when it gets cold.

With his plans recently approved, Marchese just ordered the windows, which will take six to eight weeks to arrive. Marchese is optimistic the new space will open in January.

The restaurant will expand by about 2,000 square feet and include additional interior dining room space, as well. The dining room and the pick-up counter will have separate entrances, which will help people get in and out of the restaurant faster.  

Marchese is also expanding the kitchen.

November 17, 2012 - 5:36pm
posted by Howard B. Owens in batavia, sports, wrestling, Main St. Pizza Company.

Former professional wrestler Dick Beyer, aka The Destroyer and Doctor X, was at Main St. Pizza Company today selling copies of his book "Masked Decision" and signing autographs.

Previously: Main St. Pizza owner helping promote book of his idol, former pro wrestler 'Doctor X'

November 6, 2012 - 8:05am
posted by Howard B. Owens in batavia, business, Main St. Pizza Company.

What a life Dick Beyer has led, from a standout in high school football and a football scholarship with Syracuse University, to a master's degree in education and a professional wrestling career that took him and his family all over the world.

One of Beyer's wrestling matches in Japan was televised worldwide and viewed by 70 million people.

"I didn't realize how many that was until somebody told me only 50 million people watch the Super Bowl," Beyer said.

One of Beyer's biggest fans was Vic Marchese, owner of Main St. Pizza Company in Downtown Batavia.

Growing up, Marchese loved professional wrestling.

"I especially liked any wrestler that wore a mask," Marchese said.

Vic became a big fan of Beyer's later career character, Doctor X. Marchese was a member of the Doctor X Fan Club and he said he still has his membership card at home.

"I just always liked Doctor X," Marchese said. "I just never knew he lived 20 miles down the road from me all my life."

Marchese and Beyer met in a local T-shirt shop several years ago and became fast friends.

If Beyer is driving past Batavia, he always stops in to see Vic, usually coming home from a football game in Syracuse.

"I just love his pizza," Beyer said.

Beyer, 82, is finally telling his life story in a new book, "Masked Decisions," and will be at Main St. Pizza from 2 to 5 p.m., Saturday, Nov. 17, for a book signing. Marchese is offering a free pizza with a book purchase.

"It runs through my whole life, honestly," Beyer said. "I don't pull any punches. I don't say a lot about individual wrestlers, who was won this or who was better. I talk about the humor of the game and about being at the right place at the right time."

Beyer attended a vocational school in Buffalo, and after his fourth year had to go to a fifth year of high school for math, history and English. He was offered a football scholarship to Syracuse and while starting for the Orangemen he was recruited onto the wrestling team.

According to Beyer, his roommate at his fraternity house where he lived was the heavyweight on the wrestling team.

One evening, Beyer was at the house playing pinochle when the wrestingly team came back.

"I asked Howie, 'How'd Bill Sky do today?' " Beyer said.

"He blew out his knee."

"I said, 'Who's going to be the heavyweight?' "

"You," said Beyer with deep laugh.

Beyer is a big man, barrel chested, pug nosed, with beefy hands. His baritone voice is as big as his physique and the breadth of his career.

By his junior year in college, he was being recruited by professional wrestling promoter Ed Don George.

The former Eagle Scout started his pro career as Dick Beyer and wrestled mainly in Upstate New York, finishing out an eight-year Army Reserve commitment and working on the staff of the Syracuse football team, including their national championship year of 1959.

His first year as a pro, 1954-55, a wrestling magazine named him Rookie of the Year.

His travels through his early career took him through Chicago, Ohio, Tennessee and Hawaii.

Then in 1962 he got a call from Los Angeles promoter Jules Strongbow

Beyer made his way to Los Angeles where Strongbow told him the next night he would be wrestling in San Diego, wearing a mask, not as Dick Beyer but as "The Destroyer."

Reluctantly, Beyer did it. He said the moth-eaten mask wasn't very comfortable.

"I wrestled," Beyer said. "I came in. I pulled the mask off. I told the manager, I said, 'Artie, tell Strongbow that was the first and last match for 'The Destroyer.' "

Another wrestler convinced Beyer there was money in wearing a mask and loaned Beyer one of his masks, so Beyer gave it a try.

It fit better and was more comfortable. The mask was made from a lady's girdle, so the next day, Beyer and his wife, Wilma, went to Woolworth's and bought ladies' girdles and she turned them into masks for "The Destroyer."

A few years later, Beyer was offered a six-year wrestling contract in Japan, which he accepted.

He was big in Japan (and he learned to speak fluent Japanese). His matches were televised internationally, including the one that was viewed by 70 million people.

Beyer still conducts an annual wrestling camp in Japan.

In the mid-1980s, Beyer retired from professional wrestling. He became an elementary school teacher in Akron and coached high school football and swimming.

Marchese said it's been one of the thrills of his life meeting and getting to know Dick Beyer. They've become good friends.

He's invited Beyer to his wedding.

"How many people can say they had their idol at their wedding?" Marchese said.

November 3, 2011 - 6:00pm
posted by Howard B. Owens in batavia, business, Main St. Pizza Company.

Becky Smith, of Bergen, is the lucky winner of an iPad following a drawing at Main St. Pizza Company. Owner Vic Marchese gave away the iPad as part of a promotion honoring National Pizza Month in October. Customers were able to fill out registration forms at the restaurant and Smith's slip was selected in a random drawing.

September 20, 2011 - 5:56pm

Week 2's winner: Tom Guentner, who was among six entrants who correctly picked
Jermaine Gresham, Cincinnati, as the tight end with the most reception yards.

September 13, 2011 - 11:08am

For the Week 1 contest, 17 people correctly picked Darren McFadden of the Oakland Raiders as the week's leader in rushing yards. After a random drawing from among those 17 people, Mark Potwora wins the sheet pizza.

September 7, 2011 - 9:14pm
posted by Howard B. Owens in sports, Main St. Pizza Company, Sponsored Post, advertisement.

Notes: A few weeks ago, Vic Marchese, owner of Main St. Pizza Company mentioned to me, almost offhand, that he thought it would be fun to sponsor a fantasy football contest for the 2011 NFL season. As it so happened, just of that very day, I had available the tools to make it happen. So here you go, a weekly football challenge sponsored by Main St. Pizza Company.

Each week, you will be asked to pick an NFL player who will lead the league in an offensive or defensive statistical category. All of the entrants who pick the correct player will be entered into a drawing to win that week's prize. This week, for example, is a sheet pizza from Main St. Pizza Company.

Each Tuesday we'll post who won the previous week's contest and the new challenge question.

Click the ad above to enter the contest.

August 18, 2011 - 6:17pm
posted by Howard B. Owens in batavia, business, downtown, Main St. Pizza Company.

A hand-painted sign on the back of Main St. Pizza Company on East Main Street, Batavia, has the local zoning board's blessing, according to shop owner Vic Marchese.

He said that the zoning board approved a variance for the sign on Tuesday, even though the county planning board had recommended disapproval.

The sign was painted by local muralist Vinny DelPlato earlier this summer. It was only after Delplato completed the work did Marchese learn the painting, considered a sign, not art work, needed city approval.

June 7, 2011 - 11:24am
posted by Howard B. Owens in batavia, business, downtown, Main St. Pizza Company.

Remember when businesses had painted signs on the sides of their buildings? 

Vic Marchese is going old school with the sign he hired Vinny DelPlato to paint for him on the back of Main St. Pizza Company.

DelPlato is responsible for many of the murals you see around town.

Here's a piece we did on him when he was working on the mural at Next Level Fitness.

November 2, 2010 - 5:47pm
posted by Howard B. Owens in batavia, business, downtown, Main St. Pizza Company.


Felicia Pfalzer parleyed two large pizza's into a 42-inch plasma TV this week.

The Darien resident was the lucky winner of a drawing offered by Main St. Pizza Company to celebrate National Pizza Month (October).

Above, Main St. owner Vic Marchese with Pfalzer after presenting the prize this afternoon.

September 30, 2010 - 6:18pm
posted by Howard B. Owens in batavia, business, downtown, Main St. Pizza Company.


Vic Marchese has achieved something few small business owners ever get to claim -- in just five-and-a-half years after opening Main St. Pizza Company, he now owns the building.

"I'm just shocked by how much business we're doing," Marchese said. "It's good. It really is. I'm thankful. I'm thankful to the guy upstairs, I guess."

The success has meant, however, that the original Main St. Pizza space at 206 E. Main St., Batavia, has gotten crowded. Marchese said he needs to expand. He certainly needs to expand the kitchen, he said, but he would also like more seating area.

"It's crazy, but on a Thursday, Friday or Saturday, I'll have 20 or 30 people standing out there," Marchese said.

Marchese has thought about putting in a dining room upstairs, but said it would be more cost effective to open up a dining area in the basement. He would also like to acquire space in front of the building from the city and put in a deck or patio for diners.

Marchese didn't make the building purchase on his own. His nephew, Paul Marchese, owner of Marchese Computers on Ellicott Street, is co-owner of the building.

The acquisition comes just in time for Vic to celebrate National Pizza Month in October, a promotion he's getting fully behind, with one lucky customer becoming eligible to win a big screen TV.

Marchese said he loves food, pizza, especially the pizza business. He's been at it for more than 35 years. He worked 20 years in somebody else's pizza shop, then ran Vic's Doghouse on Park Road for nine years, and now Main St. Pizza.

"I really love what I do," Vic said.

Ken Mistler, whose downtown building ownership dropped from 10 properties to nine with the sale, said it was Vic's idea and he supported it because he believes Marchese will be a  responsible downtown landlord. Mistler noted that if a poor owner got a hold of a building such as the one Vic bought, it could bring down his own property values.

"I was glad to sell it to him because I'm sure he's going to take care of the building," Mistler said. "He will be an asset as a landlord downtown."

May 25, 2009 - 9:47am
posted by Howard B. Owens in batavia, fire, Main St. Pizza Company.

Vic Marchese was at his popular Batavia restaurant early this morning washing dishes and waiting for a cleaning crew to arrive following last night's fire that caused an estimated $30,000 damage.

He expects to be open to serve customers by tomorrow, he said.

He won't be able to cook with charcoal immediately, since that's the vent system damaged by the fire, but the rest of the kitchen remains in good shape and ready to serve up pizza, pasta, wings, subs, salads and just about everything else on Vic's menu.

Marchese said he had been away from the restaurant most of the day and returned at 9 p.m. About three minutes later a lady came in and asked about all the smoke in the back parking lot. Vic said he went outside, saw the smoke and immediately called 911.

Fire crews were on scene within minutes. 

The fire was just beginning to poke out of the vent, Marchese said. The flames were doused quickly.

"Good thing," Marchese said. "These old buildings, the whole block could have gone up."

May 25, 2009 - 7:06am
posted by Howard B. Owens in batavia, fire, Main St. Pizza Company.

Last night we reported word of a fire at Main St. Pizza Company, 200 E. Main Street, Batavia, but information at the time made it sound relatively minor.

It turns out there the fire caused $30,000 in damage -- $25,000 to the structure and $5,000 to contents of the building, according a report released by the Batavia Fire Department late last night.

The fire was contained mostly to a exhaust duct at the rear of the building, with a "minor extension into the building."

The report states that owner Victor Marchese became aware of the fire when he smelled smoke. He immediately evacuated the customers and called 911.

When city fire crews arrived, they found heavy smoke coming from the duct and quickly dosed the fire with the use of chemical extinquishers and water hoses.

May 19, 2009 - 8:01am

We have three great gift certificates available today: T.F. Brown's, Batavia Downs Grandstand Bar and Grille and Main St. Pizza Company.

T.F. Brown's features a great bar, sports on several televisions and a fun and tasteful menu.

Batavia Downs Grandstand Bar and Grille is set in one of Genesee County's great entertainment spots.

Main St. Pizza company is one of the areas post popular restaurants, and recently took first place in The Batavian's polls for favorite pizza and favorite wings.

All three gift certificates are for $25 and available through The Batavian for $12.50 (half off!), plus a $1 PayPal service fee.

Rules: The gift certificate must be used by within 30 days of purchase. It is not valid with other offers and has no cash value.  People who have won a certificate in the past 30 days are not eligible to win a certificate from the same business as before.  By state law, gift certificates cannot be used for alcohol purchase.

How to Win: Purchase using the PayPal "Buy Now" button below. After the first person to hit the "buy now" button completes the purchase, PayPal will let you know that the item has been sold. Ideally, the winner will arrange to stop by my office on Main Street before 5:00 p.m. (today or tomorrow) to pick up gift certificate. Mail is an option, but it would be better to hand you the gift certificate. 

If you want to be notified via e-mail of future Deals of the Day, sign up for the Deals of the Day e-mail list by clicking here.

Merchants: If you would like your business featured in Deal of the Day, call Howard Owens at 260-6970.

T.F. Brown's


Batavia Downs


Main St. Pizza Company



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