Supporting the sponsors who support The Batavian
When we were first launching The Batavian one of the ways we tried to get the word out about the new site was to take out ads in the Genesee County PennySaver.
The first time I met somebody who said, "Oh, yeah, I read about you in the paper."
I was like, "What?" I knew the Batavia Daily News hadn't published anything about The Batavian.
It took three or four times of people telling me that they had read about The Batavian in "the paper" that what they meant was the PennySaver.
It's a common problem that broadcasters have long complained about -- exclusive ad campaign gets credited by viewers and listeners to "the paper."
Often when I'm out taking pictures, people who know very well who I am and all about The Batavian will tell their friends, "oh, your picture is going to be in the paper."
My general response is, "No, even better, The Batavian."
Once or twice a week I get phone calls from people who think they're calling the Batavia Daily News. During the Wendt trial somebody told me they recently had an argument with a neighbor who insisted that the Daily owns The Batavian. (For those who don't know, that's not true -- Billie and I own The Batavian and we have no affiliation whatsoever with the Daily News.)
The point of all this is, I know The Batavian's advertising is very effective. I hear from readers all the time about how much they like our ad layout and that they do support our advertisers. Further, from what I've been told, Wine Walk ticket sales skyrocketed as soon as the BID's ad went up on the site. And one advertiser told me recently that he got more calls in two weeks than he did in the previous years of advertising in print.
Billie and I appreciate your support of The Batavian but it's important to remember that, when you take advantage of the services of our sponsors, you tell them you saw their ad on "The Batavian."
And here's our thanks to our sponsors -- the list of the local businesses and organizations you should join us in supporting:
3 D Wine & Spirits
Adam Miller Toy and Bicycle
Alberty Drug Store
Alex's Place
Anglican Community Church
Baker's Frontier Kitchens
Barrett's Batavia Marine and Sporting Supplies
Beds 'n' Bones Pet Lodge
Beverly's Flowers
Blue Pearl Yoga
Bontrager's Auction
Bontrager's Real Estate
Carlson's Studio
CASA
Cedar St. Sales and Rentals
Center Street Smokehouse
Charles Men's Shop
Christiano Cellular
Classic Home Improvements
Crazy Cheap Cars
The Daily Grind
D&R Depot Restaurant
Delavan's Restaurant and Tavern
Empire Tractor
The Enchanted Florist
Fastec Automotive
Foxprowl Collectibles
Genesee Dental Group
Genesee Graphics
Gilmartin
Hair Studio 25
H.E. Turner & Co.
I.R. Systems
The Insurance Center
Jason the Juggler
J. Leonard McAndrew
John's Service Station
Ken Barrett
KleenAll
Kraving's Kafe
Lamb Family Medicine
Larry's Steakhouse
Lawley Genesee
Lawrence Sealers
Lewis and Lewis
Main St. Pizza Company
Making Memories of Travel
The Mane Attraction
Margarita's
Mark Lewis Agency
Matteo & Mullen, CPA
Matty's Pizzeria
Max Pies
Michael Tomaszewski
Mobile Dog Grooming
Movies in Motion
Mr. Wine & Liquor
Next Level Fitness
O'Lacy's Irish Pub
Oliver's Candies
Optique
Pauly's Pizza
Pellegrino Auto Sales
Pheasants on the Flats
Photos by Roth
Present Tense Books
Pudgie's Lawn and Garden Center
P.W. Minor
Red Osier
Select Collision
Settler's
Sloat Tire
South Beach
South Main Country Store
St. Joseph's School
St. Paul's School
Stafford Trading Post
Southside Deli
Tender Loving Family Care
Terry Hills
T.F. Brown's
Topline Shirt Company
Valle Jewelers
West Main Wine & Spirits
WNY Blacktop Sealers
WNY Fireplace Outlet