Basom's Heather Macpherson earns Silver Award for candy bar packaging in regional ad competition
WILLIAMSPORT, Pa. – A Silver Award for packaging in the 2020 American Advertising Awards competition was won by Heather L. Macpherson, of Basom.
Her packaging for “Macabre Artisanal Chocolate Bars” earned her the distinction among graphic design students from Pennsylvania College of Technology.
The awards were presented by the Northeast Pennsylvania Chapter of the American Advertising Federation.
“Penn College had another amazing year at the NEPA American Advertising Awards,” said Nicholas L. Stephenson, instructor of graphic design. “Our students produce incredible design that balances form, function and concept; to have that work recognized by professionals is both an honor and a thrill.”
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 40,000 entries across the nation each year. The mission of the competition is to recognize and reward the creative spirit of excellence in the art of advertising.
Penn College graphic design students and alumni consistently earn recognition in regional, national and international design competitions.