Press release:
Genesee Community College's Marketing Communications department was the recipient of two National Council for Marketing and Public Relations (NCMPR) District 1 Medallion awards.
GCC won a Gold Medallion of Excellence in the Social Marketing category, and a Silver Medallion of Excellence in the Postcard category. All aspects of the publications development, including copy writing, photography, video, and graphic design were completed in-house through the College's Marketing Communications office.
Winning in the Social Marketing category was "GCC Gets Social" social media campaign that included efforts in Facebook, Twitter, numerous Youtube videos, use of QR codes and other networking sites. The submission covered the background research, objectives, execution, results and evaluation of the campaign. This was the first time the college had entered a submission in the Social Marketing category.
To view GCC's Facebook page visit www.facebook.com/GeneseeCommunityCollege. The college can also be followed on Twitter by visiting www.twitter.com/sunygcc.
Winning in the Postcard category was the Genesee Center for the Arts Calendar of Events. The postcards are distributed to more than 3,000 community members at the beginning of each season to promote a wide array of art events occurring at Genesee Center for the Arts.
The direct mail piece showcases performing art events as well as gallery exhibitions and receptions using an assortment of collage-like techniques. From creative font applications to pastel and watercolor brush strokes, dynamic backgrounds, and replications of real artwork – various elements of the art season are blended together masterfully on each postcard to promote the coming semester's art exhibits, performing artists or plays.
(The Center for the Arts Calendar of Events previously won a Gold Medallion of Excellence at the 2010 NCMPR District I Medallion awards.)
