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Le Royan promoted to account director at Dixon Schwabl

By Billie Owens

Submitted photo and press release:

Rochester, N.Y. — Full-service advertising, marketing and public relations agency Dixon Schwabl is pleased to announce the promotion of Merritt Ward to account director.

As account director, Ward will lead the IP.com, ESL Federal Credit Union and New York Apple Association accounts. She will be responsible for strategic planning and organic growth for integrated marketing clients.

Ward joined the Dixon Schwabl team in 2016 as account supervisor. Prior, she spent six years with Weber Shandwick working on various clients, including Ocean Spray, L.L. Bean and Zipcar. Outside of the office, Ward is active in her community and is a member of United Way’s Emerging Leaders Society and Women’s Leadership Council.

Ward earned her Bachelor of Arts in Journalism and Mass Communication from St. Bonaventure University and her master’s degree in Integrated Marketing communication from Emerson College. She resides in Le Roy with her fiancé, Steve.

About Dixon Schwabl

Dixon Schwabl, a full-service marketing communications firm established in 1987, provides marketing, advertising, public relations, social and digital media, research, interactive and media placement services to more than 100 clients nationally.

The firm generated nearly $70 million in revenue in 2017. Based in Rochester, Dixon Schwabl has been ranked one of the 25 Best Small & Medium Workplaces in America by the consulting firm Great Place to Work for 13 consecutive years, including No. 1 rankings in 2008 and 2010.

In addition, Dixon Schwabl was ranked the No. 1 Marketing Firm to Work for in America by Great Place to Work and Fortune magazine in 2016. The agency was also named one of the 2010 Top 20 Small Company Workplaces in the country by Inc. magazine and Winning Workplaces, as well as one of the Top Places to Work in PR by PR News in 2010, 2012, 2013, 2014, 2015 and 2016.

Most recently, the agency ranked No. 22 on Ad Age’s 2015 Best Places to Work in Advertising & Media list and was officially certified as a Minority and Women’s Business Enterprise by New York State in 2016. For more information, visit dixonschwabl.com.

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