Batavia food company enters into partnership with Disney
The D&C profiles Batavia's Brothers-All-Natural, which makes healthy crispy snacks.
Buried deep in the story is some pretty big news:
Brothers-All-Natural recently signed a multi-year license agreement with the Walt Disney Company to co-brand its product with Disney characters, to go into stores in July at Toys "R" Us, Kids "R" Us, Babies "R" Us and Wal-Mart.
"This is a huge stamp of approval when you get a name like Disney to associate themselves with your brand," said Matthew Betters, 36, co-CEO of Brothers-All-Natural.
Near the end of the story, we also learn the 15-employee company has offices in Ecuador and North Carolina, in addition to Batavia, but manufactures its products in China.