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May 30, 2008 - 7:08am

Batavia food company enters into partnership with Disney

The D&C profiles Batavia's Brothers-All-Natural, which makes healthy crispy snacks.

Buried deep in the story is some pretty big news:

Brothers-All-Natural recently signed a multi-year license agreement with the Walt Disney Company to co-brand its product with Disney characters, to go into stores in July at Toys "R" Us, Kids "R" Us, Babies "R" Us and Wal-Mart.

"This is a huge stamp of approval when you get a name like Disney to associate themselves with your brand," said Matthew Betters, 36, co-CEO of Brothers-All-Natural.

Near the end of the story, we also learn the 15-employee company has offices in Ecuador and North Carolina, in addition to Batavia, but manufactures its products in China.

Ron C Welker
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"MADE IN CHINA" is that a good thing?
Charlie Mallow
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Not if you going to put it in our mouth.
daniel cherry
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http://www.youtube.com/watch?v=lASWKLGtRDE i want someone to see this i hope it works.The city inspctor informed mjo properties to fix things in the video.We got booted.This city never made em fix a thing!What is this nazi germany.Soon a cop will come to remove us.And then if we dont go and leave all our belongings here ill get arrested.Hey at least then wed have home right?
dennis wight
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are these the "brothers" that stole this business from a relative, uncle or father? Now their crap is made in China. NICE!!!!!
Formerly Of Batavia
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Made In China can be a good thing as it allows more Americans to get out of the factories and into higher level jobs like design, development, sales, marketing and logistics. If people don't improve themselves, then, yes, it will be a very bad thing. If people grow and adapt, it's an excellent thing. I work in wholesale fashion - if Americans would spend $400 dollars for a pair of shoes then we would make them here. But since they will only spend $100, we need to make them in Shenzhen and ship them here. It's your choice, really - when you buy something. Do you want it cheaper or do you want to pay a premium for Made in the USA?
Ron C Welker
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mistake

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