We've been advertising The Batavian on WBTA since the site launched in May. We're very happy with the results, but agree with Dan Fisher that our ad should be switched up once in a while to keep the message fresh.
A week or so ago, I sent Dan over a new script and he suggested hiring a female announcer this time to change the tone of the ad.
The new ad started running yesterday. It features Nici Johnson, a young, ambitious Batavian who is working to break into broadcasting.
I know her mostly as a waitress/short order cook at the Pok-A-Dot, one of my favorite fine dining establishments in town (previous post), but Nici is also working for WBTA, a couple of radio stations in Buffalo (in promotions) and teaches modeling on Sundays.
Young people who work that hard to get ahead always do, so we can expect great things from Nici.
Here is an MP3 of the spot.
It's very cool, we think, that Dan picked Nici to do this spot.