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Newspapers see another round of big circulation losses

By Howard B. Owens

Newspaper circulation dropped 10.6 percent over the past six months -- one of the biggest circulation declines in history -- according a report in Editor & Publisher.

Circulation as measured by the Audit Bureau of Circulation dropped most for major metro papers, but there were winners and losers across the board.

The New York Times, New York Post, Newsday and New York Daily News all lost circulation.

The Batavia Daily News is not part of the ABC, so its circulation figures are not reported as part of this ABC release.

UPDATE: Media consultant and expert Alan Mutter:

The first double-digit circulation decline in history means only 12.9% of the U.S. population buys a daily newspaper. The analysis is based on data provided by the Audit Bureau of Circulations, an industry-funded group.

Newspaper circulation now is lower than the 41.1 million papers sold in 1940, the earliest date for which records are published by the Newspaper Association of America. Back in 1940, newspapers were purchased by 31.1% of the population.

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