freshLAB launches social media campaign
A volunteer committee led by the Batavia Development Corporation created a website (www.freshLabBatavia.com ) and Facebook page (https://www.facebook.com/FreshLab-Batavia-157039621534443/ ) to inform the community about the project, construction progress and recruitment to lease two more start-up restaurant spaces.
“We understand residents are chomping at the bit to learn more about the project,” said Barb Shine, Batavia Development Corporation director and co-captain of the marketing efforts. “It’s an enormous undertaking, pretty complex, with a lot of moving parts. We hope the website helps break it into bite-sized pieces.”
Jon Mager, future master brewer of the anchor eatery, Eli Fish Brewing Company, formerly known as Batavia Brewing Company, has agreed to take the lead on social media construction updates. Beth Kemp, executive director of the Downtown Business Improvement District, has guided the creative direction, technical setup and will post periodic updates in addition to the Batavia Development Corporation.
“We’re getting more and more excited about this project. Programming at freshLAB will benefit all of our downtown businesses,” added Kemp. “Complementing our solid restaurant core, freshLAB will help reshape downtown into a dining and entertainment destination.”