Sitting in the Batavia GO ART! building next to a white baby grand piano with walls of artwork and embracing a definite quiet, creative vibe, Gregory Hallock shares his journey since arriving seven years ago.
It really couldn’t have gotten much worse.
“Yes, we were in a 'save the organization mode.' We were doing really bad. We were in the red. So we were trying to get ourselves out of it. And I made the decision, with the support of my board, to spend money that we didn't have so that we could be seen in the community and start to do stuff so people would know what we do because people don't like to support a bleeding organization. We needed to show that we were doing more than just bleeding,” said Hallock, who was promoted to executive director two years later. “So we started doing classes and activities and a whole bunch of stuff so that people would start talking about us. And I started applying for a ton of grants. And we received a lot, but not a ton. Like 20 percent of the grants.”
Some of the new initiatives were children’s creative arts camp weekends, a Ramble Explore Art tent, regularly opening the kitchen and bar, and obtaining a liquor license at Tavern 2.0.1, which has worked handily for drawing more customers in and selling more art — nearly two dozen pieces for a record at a recent exhibit, Hallock said.
The nonprofit has also substantially increased grants it disperses to the community — going from $47,000 to $210,000 for artistic endeavors.
“I tell people that honestly, if you go to something artistic in Genesee or Orleans County, there's a really strong chance that we sponsored it, that we gave it funding to happen. We've been really working at letting people know they think of GO ART! as go ART!, as a cheer. And trying to show the GO stands for Genesee Orleans,” he said. “So we don't just do stuff in support. We now create stuff ourselves. Every single one of my employees is an artist, as well. We all have that background and want to be able to enjoy what we do at the same time. You know, we're good at the admin stuff. But we also love art. So we bring that in.”
GO ART!, the oft-used acronym for Genesee-Orleans Regional Arts Council, captures the two-county organization. However, Batavia has a bustling site with galleries, exhibits and receptions, a kitchen, bar, comedy shows, kids’ activities, bartender competition fundraisers, music, and other special events on a regular basis.
In the earlier days, upon Hallock’s arrival, there was one gallery and office space, he said. Now, in addition to those offerings above, there are seven galleries, a film studio, a podcast studio, library, stage, makeup studio, a culinary program, classes and demonstrations, and there’s no point in stopping now.
“We’re whole-heartedly looking at adding additional space here in Batavia and in Medina. We're currently working on these two spaces so that we can expand and offer a lot more programming. Because we're also looking into mental health. Where the community, the world, is in a big space for needing mental health stuff. So we're talking like we'd love to have music therapists, art therapists, and are trying to get it, so we have a lot more available,” Hallock said. “A bigger gallery, like on the level of competing with major galleries in Rochester and Buffalo, you know? We're trying to do a bigger coffee shop, artists and shop, little boutique clothing place. I mean, there are so many things that we want to add to it so that it's an immersive experience. And then if you're coming for one thing specific, hopefully, you'll see that there's so many other things happening. We really want to be arts -- we want to be a community arts and cultural center, not just an arts and cultural center. So that's where we're going.”
Except he wouldn’t disclose exactly where they’d be going.
“Everybody keeps saying, ‘well, we're halfway between Rochester and Buffalo.’ So I want this to be the reason that people come from Rochester and Buffalo to Batavia because we do amazing arts and cultural activities,” he said.
GO ART! supports the arts, cultural and wide-ranging diversity programs, he said, such as religious, LGBTQ, Black Lives, Just Kings, and various support group organizations.
“We will work with anybody,” he said. “What we do is for anyone, as long as they will work with anyone.”
He referred to a mural on the building’s backside, dotted with faces representing various ethnicities and cultures. Yet to be completed, he said, it is something he wanted as a way to let the public know “all are welcomed here.”
The organization more recently produced a printed calendar of GO ART! events and is mulling the idea of including additional arts organization events as well for a quarterly edition. The site has gaining speed through word of mouth, Hallock said, as he’s been getting phone calls and emails from folks who have heard about GO ART! and want to visit. The list of members has grown from about 150 to 200, as just the beginning.
“We’re hoping to get a marketing director in March,” he said, adding that one doesn’t need to be a member to participate in events, but it provides discounts on the myriad of year-round activities. New happenings have included a Peruvian dinner fundraiser, an RIT animation program, a murder mystery event with a charcuterie board and desserts.
Established in 1962 and quite active in the last few decades, Hallock finds it difficult to hear people say they’ve never heard of GO ART! Thankfully, many other organizations have stepped up to help out with cleaning the 7,000-square-foot site, including Arc GLOW, BOCES, and the Senior Center’s RSVP program.
“I had a lady just call today asking, ‘how can I help, what can I do?’” he said. “When I started, it was just me and a volunteer at 30 hours a week. We didn’t have funding to pay anyone else. Now we have four full-time staff and two part-time staff, and a full-time marketing director to be hired, and a GLOW folklorist.”
The nomination committee selected GO ART! for the dramatic change in perception and recognition of the organization in the past six years, a nomination form states.
“It has become an active, vital member of the community. For years it was a marginal part of the community, city. The acquisition of the old Batavia Club was a drain on the resources of the council,” it states. “The building has been transformed from an occasional glance by people to a place that is well known. With the organization's dream and vision, the building has grown from only using 30 percent of the space to now utilizing the entire building. While keeping the integrity of the historic structure, each room is now a space for the arts - visual, performing, media and culinary. Every time one visits, there is something new that excites. GO ART! is deserving of recognition for the tireless and "out of the box" vision of the arts and culture in our community.”
Top Photo: GO ART! Executive Director Gregory Hallock takes a seat in the foyer of the nonprofit at 201 East Main St., Batavia, and the talented staff gathers for a pose from left, Angie Dickson, Gregory Hallock, Jodi Fisher and Mary Jo Whitman. Photos by Howard Owens.
