Batavia Downs Gaming 'zooms' ahead, touting record week, hot start to concert series, new promotion in July
Nineteen million, seven hundred thousand.
That’s the amount in dollars that was bet at Batavia Downs Gaming during the week of June 13-19, a record for the Park Road entertainment center.
Batavia Downs Gaming Marketing Director Ryan Hasenauer reported that figure to Western Regional Off-Track Betting Corp.’s directors, who gathered this morning for their monthly board meeting.
WROTB President/CEO Henry Wojtaszek, when asked if it was safe to say that the gaming industry has bounced back from the COVID-19 pandemic, simply replied, “Yes. That’s the most money that has been bet on the machines in our history in one week -- $19.7 million.”
Wojtaszek also commented on the Rockin’ The Downs Summer Concert Series, that moves into its third week tomorrow night.
“We’re off to a great start for the Summer Concert Series,” he said. “The first two concerts went well and we’ve sold a lot of tickets for Steve Augeri (formerly of Journey) on Friday night."
In other developments:
- Batavia Bets, WROTB’s interactive online platform, handled almost $2.2 million in May, up more than $1 million (97 percent) from 2020.
Through June 20, handle was $1.2 million – down $79,000 (6 percent) from 2020, but the year-to-date handle of $9 million is up almost $2.9 million (47 percent) from 2020.
Wojtaszek attributes the increase to patrons who turned to horse racing wagering during the pandemic and have found it a favorable pastime.
“It (COVID-19) did cause a lot of people to take a look at horse racing because that really was the only activity available to them at the time,” he said. “But, I think what they’ve seen, they liked because they continue to utilize that service. We have a great rewards rebate program that seems to be working well.”
Additionally, it was reported that $121,737 in surcharge generated in May will be distributed to the corporation's municipalities.
- Batavia Downs Gaming will be hiring two full-time customer relations managers to “try to take our customer service up a notch,” Wojtaszek said.
“We want to make sure all of the different facets of the operation are coordinated properly and that our customers are looked after, so we’re trying to take it up a notch,” he said, adding that two current employees may be promoted although the positions will go through the Human Relations department.”
- Several resolutions were passed, including three pertaining to legal representation – a $200,000 contract with Harris Beach, $100,000 contract with Hodgson Russ and $5,000 contract with Connors LLP.
Others measures approved were a contract with Canal Concerts Inc., for $3,500 per concert (not to exceed $35,000) to provide setup and oversight services during the 2021 Concert Series, and the purchase of a block of eight tickets with parking in an amount not to exceed $25,200 from Live Nation Marketing Inc., for the 2021 concert series at Darien Lake.
Photo at top: Ryan Hasenauer, Batavia Downs Gaming marketing director, stands next to the Zoom Ball game the facility will be promoting next month. Hasenauer said that during the five Saturdays in July, two customers will be called at random each hour over a four-hour period (7 to 10 p.m.) to play the game. Upon pressing the big red button, the balls -- gold, red, white and blue -- will be blown around and sucked into the "win zone" at the top of the machine. If the player gets all six gold balls in the chute, he or she will win $50,000. Prizes decrease from there -- $10,000 for five, $1,000 for four, $250 and $250 free play for three, $150 and $250 free play for two, $100 and $250 free play for one, and $250 free play even if none of the balls at the top are gold. Ten of the balls in the machine are colored gold. Photo by Mike Pettinella.