Skip to main content

Local youth fight back against ‘Big Tobacco’

By Press Release
batavia-attica-rc-matl-2024.jpg
Reality Check advocates Sophia Biniaszewski, Trinnity Whatle and Judith Newton use a selfie frame to tell Big Tobacco what they think about their products and marketing.
Submitted photo.

Press Release:

Last week, Abbi Leone and Judith Newton, both juniors at Batavia High School, as well as Attica High School ninth graders Sophia Biniaszewski and Trinnity Whatle, joined more than fifty youths and advocates from nine national organizations to protest Altria Group, Inc.’s 2024 Annual Meeting of Shareholders. 

These advocates held a demonstration outside Altria’s Washington, D.C. office, while several youth activists had proxy tickets to directly address Altria’s executives and ask questions during the virtual shareholders’ meeting.

“I’m so proud of Abbi, Judith, Sophia, and Trinnity for fighting against the manipulative tactics the tobacco industry uses to target them,” said Brittany Bozzer, Youth Coordinator at Tobacco-Free Genesee, Orleans and Wyoming (TF-GOW). “Now that they have shared their voice in Washington, D.C., they plan to continue to address the challenges of tobacco use in their communities back home, as well as mobilize their peers to take action.” 

This year marks the ninth consecutive year that Mobilize Against Tobacco Lies (MATL), a collaborative of youth programs and national partners, gathered to expose and fight back against the tobacco giant’s lies.

Reality Check youth from across New York State rallied with a coalition of tobacco control youth programs and national partners including Dover Youth to Youth of New Hampshire, Wisconsin FACT, Campaign for Tobacco-Free Kids, Traditional Tobacco Voices, American Indian Cancer Foundation, Corporate Accountability, Counter Tools, Center for Black Health and Equity and Truth Initiative.

Altria and its Philip Morris subsidiary sell the number one most popular cigarette brand among kids, Marlboro, and its John Middleton subsidiary sells one of the most popular cigar brands among kids, Black and Mild. Altria has a long history of targeting kids and other vulnerable groups with its products and invested in Juul at the height of the youth e-cigarette epidemic. 

Altria claims to be “moving beyond smoking,” but the truth is that they make most of their revenue from cigarettes and fight real efforts to reduce smoking – such as bans on menthol cigarettes.

Despite Altria and the tobacco industry’s efforts, the United States has made great progress in reducing youth smoking. However, the latest government survey shows that 2.8 million U.S middle and high school students still use tobacco products, including 2.13 million who use e-cigarettes.

Reality Check is a teen-led, adult-run program that seeks to prevent and decrease tobacco use among young people throughout New York State.  

For more information about Reality Check, visit realitycheckofny.org. 

Authentically Local