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The picture came a bit clearer today at the annual Genesee County Economic Development Center luncheon on how the agency landed a $206 million joint-venture Greek yogurt plant for Batavia.

Mark Koenig, director of engineering and technology at the PepsiCo Global Nutrition Group, said while there were a few reasons

Paul Dibble, above, with Chief Randy McIntire, was named Firefighter of the Year for the Town of Batavia at the department's annual awards and installation dinner tonight.

Robert Mullen, top picture below, was honored for 233 calls in 2011, the most of any member of the department.

In all, the

Executives from PepsiCo and the Muller Group will be keynote speakers March 23 at the Genesee County Economic Development Center's annual meeting at the college.

The two companies are behind Project Wave, the $206 million yogurt plant being built at Genesee Valley Agri-Business Park.

Mark Koenig, director of engineering and

PepsiCo and the Theo Muller Group -- partnering on Project Wave in Batavia -- will receive more than $11 million in tax relief for the planned yogurt plant in the Genesee Valley Agri-Business Park.

The incentive package was approved by the Genesee County Economic Development Center Board on Monday.

The

There just isn't enough room in the Genesee Valley Ag Park on the east side of the Town of Batavia for a project as large as the Fairlife plant announced today in Monroe County.

The 745,000-square-foot facility will be built by Coca-Cola and create an estimated 250 jobs in the Town of Webster.  The company is expected to invest $650 million in the project.

In a very short time, Genesee County has become a big player in the global agricultural community, Jim Vincent told the Ways and Means Committee on Wednesday. He's vice chairman of the Genesee County Economic Development Center Board of Directors.

Vincent commented little during the half-hour meeting in which CEO