The Genesee County Chamber of Commerce’s Haunted History Trail of New York State program was recognized at the 2018 Rochester PRism Awards on Thursday, June 14.
The statewide tourism trail earned two recognitions for excellence in marketing and public relations – one first-place PRism Award and one Award of Excellence.
The PRism was awarded for the Trail’s “Spooky” Social Media campaign created and executed by Chamber member Break the Ice Media. Social channels saw growth across the board – nearly 40-percent page growth on Facebook, 22 percent on Twitter, and 90.4-percent engagement growth on Instagram -- with events selling out and new visitors traveling the trail.
The program was also recognized with an award of excellence for the 2018 Haunted History Trail brochure, a beautiful 36-page travel magazine that was designed by Corfu designer Matt Steinberg of The Quackenstein Graphic Design Co., and featured stunning photography from the official trail photographer Steve Shoemaker of Amityphotos.com. Break the Ice Media led the team with copywriting and project management.
The PRism Awards are an annual award show put on by the Public Relations Society of America (PRSA), Rochester Chapter, celebrating the best public relations work -- both elements and campaigns -- from the previous year.
About the Haunted History Trail of New York State
The Haunted History Trail of New York State is a tourism collaboration spearheaded by the Genesee County Chamber of Commerce in partnership with 32 county tourism offices that features haunted locations from almost every region of New York State. Haunted dining, tours, and overnights are available on the trail, with many of the locations tying back to New York’s history. For more information, visit: www.hauntedhistorytrail.com.