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August 31, 2009 - 8:53am
posted by Joseph Langen in publicity, release.


 

 Erie Canal Lock

(Erie Canal Lock)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. What's afoot this morning?
JOE: I was just thinking over my weekend.
CALLIOPE: Were you satisfied with it?
JOE: I enjoyed all the socializing and even got a little work done.
CALLIOPE: Such as?
JOE: Distributing my book announcement to my readers, thinking about my next book and planning my publicity.
CALLIOPE: Tell me more ab out the publicity.
JOE: I will notify all my contacts on various sites, do some videos for Youtube and ask for an announcement in the local paper.
CALLIOPE: What focus do you plan to take with the newspaper?
JOE: Distributing my book for free, it's format as a dialog which is unique as far as I know and what goes into being a writer.
CALLIOPE: Sounds like a good start. Do you ever pay for advertising?
JOE: I haven't yet and don't think that is a very efficient or productive approach at least for me considering the cost.
CALLIOPE: So you plan to rely more on word of mouth.
JOE: I do. At least for the time being. Talk with you tomorrow.

 

August 18, 2009 - 9:19am
posted by Joseph Langen in writing, inspiration, publicity.

 

Odd Inspirations


(Odd Inspirations)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: The wheels are turning.
CALLIOPE: With what results?
JOE: Yesterday I continued my final review of Conversations with Calliope: A Year With My Muse. In the back of my mind was a question about how to market it.
CALLIOPE: Did something occur to you?
JOE: It did. I ran across a reference to something I tried with Navigating Life.
CALLIOPE: Don't be coy. Tell me.
JOE: I wrote and posted ten reasons to read the book and ten reasons not to.
CALLIOPE: I recall. Are you planning a similar adventure for our book?
JOE: I am.
CALLIOPE: What will you include in the lists?
JOE: That's my challenge for today. Want to help?
CALLIOPE: I'll get right on it and let you in on any ideas which occur to me.
JOE: Much appreciated. Talk with you tomorrow.
August 18, 2009 - 9:19am
posted by Joseph Langen in writing, inspiration, publicity.

 

Odd Inspirations

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(Odd Inspirations)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: The wheels are turning.
CALLIOPE: With what results?
JOE: Yesterday I continued my final review of Conversations with Calliope: A Year With My Muse. In the back of my mind was a question about how to market it.
CALLIOPE: Did something occur to you?
JOE: It did. I ran across a reference to something I tried with Navigating Life.
CALLIOPE: Don't be coy. Tell me.
JOE: I wrote and posted ten reasons to read the book and ten reasons not to.
CALLIOPE: I recall. Are you planning a similar adventure for our book?
JOE: I am.
CALLIOPE: What will you include in the lists?
JOE: That's my challenge for today. Want to help?
CALLIOPE: I'll get right on it and let you in on any ideas which occur to me.
JOE: Much appreciated. Talk with you tomorrow.
August 14, 2009 - 7:26am
posted by Joseph Langen in writing, publicity.

Sunset in Leroy
(Sunset in Leroy)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Sleepy.
CALLIOPE: Didn't you go to bed last night?
JOE: I did but I kept waking up with new ideas for my writing.
CALLIOPE: I had a few ideas I thought I might share with you.
JOE: Thanks. I woke up early and wrote them all down before I forgot them.
CALLIOPE: I hope they help.
JOE: I'm sure they will?
CALLIOPE: Where do you plan to start?
JOE: I finished reviewing our book, Conversations with Calliope, and I think the text is adequate.
CALLIOPE: But?
JOE: It could use a little enhancement.
CALLIOPE: Such as?
JOE: I am going to try adding a cream background instead of white which seems a little boring. I will also rearrange some of the photos and complete an index I started yesterday. I also plan to add to the announcement and publicity ten reasons to read this book and ten reasons not to. I'm anxious to get going again. Talk with you tomorrow.

 

April 9, 2009 - 8:54am
posted by Joseph Langen in radio, writing, publicity.

[img_assist|nid=5417|title=Daisies|desc=|link=node|align=left|width=0|height=50] (Daisies) JOE: Good morning Calliope. CALLIOPE: Good morning Joe. How did the radio show go? JOE: Quite well I thought. CALLIOPE: Tell me about it. JOE: I have appeared on the radio before. Although I was not sure exactly what to expect, I didn't feel nervous. CALLIOPE: What put you at ease? JOE: I arrived early and watched the interview before mine. I had also met Wanda Frank, the host of the show and knew her style. CALLIOPE: What happened on the air? JOE: She asked me to introduce myself and my book, Navigating Life. CALLIOPE: Then what? JOE: I had sent her a brochure before the show and she chose several points I had outlined to explore further. CALLIOPE: Anything else? JOE: She wanted to know what were the major influences in what I write now. CALLIOPE: What did you tell her? JOE: I had been thinking about this on the way to the show. I told her I had nine years in the seminary and monastery to think about life, especially my own. Then I worked for thirty-five years as a psychologist helping people make sense of their lives. All in all, a good experience. Talk with you tomorrow.

April 8, 2009 - 8:02am
posted by Joseph Langen in radio, writing, publicity.

Whale Mural- Robert Wyland

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. What are you up to today?
JOE: In a couple hours I will be appearing on a local radio talk show in Batavia.
CALLIOPE: Have you ever done that before?
JOE: I have, but not about my writing.
CALLIOPE: What's the focus today?
JOE: I will have a ten minute spot in which my book, Navigating Life: Commonsense Reflections for the Voyage will be featured.
CALLIOPE: Not much time. How will you handle it?
JOE: It is in the hands of the interviewer Wanda Frank who has hosted the show for many years. I have met her socially at arts events. She is a respected figure in the local arts community and has directed a number of community theater musicals over the years.
CALLIOPE: What do you expect will happen?
JOE: As she put it, she will pick my brain.
CALLIOPE: And what will she find?
JOE: My reasons for writing.
CALLIOPE: Which are?
JOE: To encourage people to take charge of their lives for the communal good. Talk with you tomorrow.

January 27, 2009 - 9:15am
posted by Joseph Langen in writing, publicity, newsletter.

(Sea Lions- Pier 39, San Francisco)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: A little sluggish.
CALLIOPE: How so?
JOE: Hard to tell. Sometimes I get off to little slower start. Today is one of these days.
CALLIOPE: What are you up to today?
JOE: Now that I have my column on perfection finished for Saturday, I will turn to other matters. I have been thinking about a newsletter.
CALLIOPE: What are you thinking?
JOE: I have been sending my column to a growing list of people. I have considered making it into a newsletter with quotes, photos and writing news as well as the column.
CALLIOPE: Sounds interesting. Who would you invite?
JOE: People already on my mailing list as well as people I have met in various online groups and whom I have established as friends.
CALLIOPE: Sounds like a good start. How are you doing otherwise with making people aware of your work?
JOE: I've been thinking about that too. I haven't done any local publicity for my book yet but have started exploring options for radio stations and the newspaper. I am also looking at a reader forum at church.
CALLIOPE: So at least the wheels are turning.
JOE: They are. Now I'm ready for the day. Thanks for listening. Talk with you tomorrow.

January 16, 2009 - 9:55am
posted by Joseph Langen in writing, publicity, podcast.

(Diverse Audience)
JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. I wasn't sure I would hear from you today.
JOE: It turns out I was busy for a while.
CALLIOPE: So early? What were you up to?
JOE: I was engaged in a Podcast about my writing.
CALLIOPE: With whom?
JOE: John Murray for his now podcast series Rambling Verser, associated with Story Institute.
CALLIOPE: I see. How did it go?
JOE: Quite well. He sent me a series of questions he wished to explore and I was ready when he called.
CALLIOPE: Do you like having the questions ahead of time?
JOE: It made the interview much easier. I could concentrate on expressing myself rather than being nervous about what to say or what was coming next.
CALLIOPE: Did you get to say what you wanted to?
JOE: I did. I have had a little experience with podcasts in the past as well as a recorder interview about my writing. I think I am becoming much more comfortable with the process.
CALLIOPE: What did you learn from the experience today?
JOE: One of his questions was what made my readers unique? I hadn't thought much about this until he posed the question. I realized that my readers were thoughtful about their own lives and concerned about their effect on others. They also approach life from a spiritual perspective, which I define as "awakening to the goodness and joy for which you were created." Talk with you tomorrow.

January 5, 2009 - 8:14am
posted by Joseph Langen in writing, marketing, publicity.

 

(Herb Market- Vigo Spain)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Ready for a new week and a new year.
CALLIOPE: What did you do over the weekend?
JOE: Nothing too taxing. I relaxed, skied, watched some football and sat for ideas.
CALLIOPE: I'm glad you're pacing yourself. Did any ideas come to you?
JOE: I've been thinking about marketing. I concentrated on announcing my book on the internet and have covered all my current contacts.
CALLIOPE: Now what?
JOE: I'm continuing to work on article marketing.
CALLIOPE: Did you submit any articles lately?
JOE: Yes. I sent my article on creativity being a result of inspiration and perspiration to Article Marketing and Ezine.
CALLIOPE: Have you thought of other article marketing sites.
JOE: I have a long list of them and am just beginning to explore the possibilities.
CALLIOPE: How about local publicity?
JOE: I have been considering local service groups, the library, bookstores and the local radio station. I will work on those outlets this week. Talk with you tomorrow.
January 2, 2009 - 11:03am
posted by Joseph Langen in marketing, publicity, Navigating Life.

(St Mark's Church and Oatka Creek)

JOE: Happy new year Calliope.
CALLIOPE: And to you. How did you end the year?
JOE: With quite bit of socializing. A lot more than is usual for me. But I enjoyed every bit of it.
CALLIOPE: And now back to the keyboard?
JOE: Yes. I spent some time over the past couple days refining my publicity release and brochure.
CALLIOPE: So that's finished?
JOE: For now, but there's always room for improvement.
CALLIOPE: Now what?
JOE: I will keep working on marketing. I have been concentrating on the internet but have thought a little about local publicity.
CALLIOPE: In what regard?
JOE: I have not approached the local newspaper or radio yet but plan to.
CALLIOPE: Anything else?
JOE: I haven't done much by way of public appearance with my previous books.
CALLIOPE: Are there some opportunities?
JOE: I've been considering that. There are service groups like Kiwanis and Rotary as well as senior centers and perhaps religious groups. I have also considered a reading at the library.
CALLIOPE: Lots to explore.
JOE: There is. I'd better get working on it.




December 29, 2008 - 8:59am
posted by Joseph Langen in publicity, Nav igating Life, videos.

 

(Sunset- San Juan)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Rested. I enjoyed my social activities the past few days and I'm ready to get back to work.
CALLIOPE: You mean you put aside anything literary?
JOE: For the most part. I spent some time yesterday painting. The rest was at church and out to friends' house for dinner and cards.
CALLIOPE: What do you have planned for this week?
JOE: I have a column to get out for Saturday and think I might start with that.
CALLIOPE: What are you writing about?
JOE: I think I mentioned my idea about creativity, inspiration and perspiration. I think I will use that theme.
CALLIOPE: I recall it. Sounds like a good one to start the new year. What else is brewing?
JOE: My idea about videos for publicity. I'm still waiting for my new bound galley for Navigating Life. I expect it sometime this week and want to be ready when it arrives.
CALLIOPE: Give me some specifics.
JOE: I told you about the introductory video I plan to add to my publicity flier. I haven't decided where to post it but am considering YouTube. That's first. I'll tell you about the rest tomorrow.
December 16, 2008 - 9:42am
posted by Joseph Langen in marketing, publicity, Navigating Life.

 

(Aquinnah Lighthouse- Martha's Vineyard)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: A tad rushed.
CALLIOPE: How so? I thought you would be more relaxed with the book revisions submitted.
JOE: I am. But I have two places to go this morning and also have evening plans.
CALLIOPE: So it's hard to plan any marketing activities.
JOE: That doesn't mean I can't be thinking about them as I drive around. I decided on an approach to marketing Navigating Life this morning before I even got out of bed.
CALLIOPE: Which is?
JOE: Now that we have elected Obama and expect him to make some changes in the world, what are we going to do on our part?
CALLIOPE: Sounds like a good approach. How are you going to go about it?
JOE: I plan to list thirteen things we can do, one of them outlined in each of he chapters of Navigating Life.
CALLIOPE: I'd like to see it when it's done.
JOE: No Problem. I'll share it with you. Time to get going. Off to the races. Talk with you tomorrow.
December 11, 2008 - 9:10am
posted by Joseph Langen in writing, publicity, SEO, Navigating Life.

(Nineteenth century tavern- Genesee Country Village)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you this morning?
JOE: Good. I have my Christmas shopping and report writing done and am ready to get back to work on my writing.
CALLIOPE: Did you get anything literary done yesterday?
JOE: I finished posting the reading guides I developed and shared with you a couple days ago.
CALLIOPE: Did you do one for Navigating Life?
JOE: Not yet. I need to wait until my book is listed on Amazon so I can include it.
CALLIOPE: I see. What plans do you have for today?
JOE: I think I will start posting this blog on the sites where I previously did.
CALLIOPE: Don't you still have links there to this site?
JOE: I do but decided it was too much to expect readers to travel here. I thought it might be best to just post them where I did before.
CALLIOPE: Why did you change your mind?
JOE: It had to do with Google. I thought that by listing my blog in several places it reduced the Search Engine Optimization qualities of the blog.
CALLIOPE: Doesn't it?
JOE: I think so but decided it made more sense to have greater visibility than to count on it optimizing visits to my web site. Talk to you tomorrow.

October 2, 2008 - 8:24am
posted by Joseph Langen in writing, editing, publicity.

 

(Carol examining jewelry)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. What have you been up to?
JOE: I was in Batavia all day yesterday getting my car fixed and helping my son set up a print show as well as photographing his most recent prints.
CALLIOPE: Does that mean you had no time for literary pursuits?
JOE: Unfortunately it does. I guess I can't count on having every day available for writing.
CALLIOPE: I guess you're right. What about today?
JOE: A different story. I plan to get back to work.
CALLIOPE: Doing what specifically?
JOE: Further takes on my promotional videos for one thing.
CALLIOPE: Do you think you can produce acceptable ones on your own?
JOE: Good question. I was just thinking about that. I don't think they need to be highly professional for YouTube or MySpace. If I'm not satisfied I am considering looking for a communications student at Genesee Community College who might be in need of a project.
CALLIOPE: Good thought. Anything else planned?
JOE: I plan to get back to revision of Marital Property and consideration of my friend Gerry's comments which he sent some time ago.
CALLIOPE: How come you have not looked at them yet?
JOE: I wanted to finish my first person oriented draft first. Now it is ready. On with the show. Talk with you tomorrow.
September 30, 2008 - 8:42am
posted by Joseph Langen in writing, editing, publicity.

 

(Ornamental Grass- Pavilion, NY)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Fine. I was a little surprised to reach the end of my revision of Marital Property yesterday.
CALLIOPE: Why were you surprised?
JOE: I have been working on it a little at a time but had many interruptions during my move. I can finally sit down for some sustained work and reached the end.
CALLIOPE: Great. What's next?
JOE: I want to review comments my friend Gerry sent me. I was waiting to consider them until I had finished this revision.
CALLIOPE: Glad to hear you are making progress. How about the promotional videos?
JOE: I recorded a couple practice runs. One version is easy to edit. The other version with the better video and sound seems to need some editing with a program I bought but need an access code which eludes me.
CALLIOPE: Do you have the code?
JOE: Somewhere. I think I just need to find it.
CALLIOPE: At least you are making progress on that front as well.
JOE: I am beginning to feel I am getting back into the groove. I also looked up some references for teen stories to include in Commonsense Wisdom for Teens.
CALLIOPE: Great. Keep it up.
JOE: I plan to. Talk with you tomorrow.
September 29, 2008 - 9:43am
posted by Joseph Langen in writing, marketing, publicity.

 

(Apple Umpkin Festival)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How was your weekend?
JOE: I enjoyed it. I spent more time with people than usual. On Saturday I traveled to Wyoming (NY) for the Apple Umpkin Festival. Yesterday I went to church and visited friends with Carol. Now I'm back at the computer.
CALLIOPE: Did you have a chance to work on your marketing tasks?
JOE: Yes. I completed outlines for both sets of videos. I also fiddled further with my video camera to no avail.
CALLIOPE: Sorry to hear it. How will you record them?
JOE: I will use either my still camera which has fairly good video and audio capacity or my webcam which has lower capacity but is at least in working order.
CALLIOPE: I'm glad you are making some progress. When do you plan to make the recordings?
JOE: Today or tomorrow I will try some samples to see what I like. If I am satisfied, I will try for a final take in the next couple of days and get working on editing and posting them.
CALLIOPE: It seems like it has been a long time getting to this point.
JOE: It has. I think my concentration was thrown off by my move and all the mental energy not to mention physical work it entailed.
CALLIOPE: I imagine you are glad it's over.
JOE: I am happy to be settled in and adjusting to my new routine.
CALLIOPE: Good luck with your writing pursuits.
JOE: Thanks, I'll keep you posted. Talk with you tomorrow.
July 21, 2008 - 8:39am
posted by Joseph Langen in technology, writing, publicity.

 JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Fine.
CALLIOPE: Did you do anything exciting over the weekend?
JOE: No. I was ready for an uneventful one. I spent it reading and relaxing.
CALLIOPE: What are you reading these days?
JOE: I finished Lee Child's novel, Nothing to Lose and am working on a rereading of The Poisonwood Bible.
CALLIOPE: Still working on on your voice for Marital Property?
JOE: Yes. But I have decided I like the first person approach and plan to complete revision from this perspective.
CALLIOPE: Glad you like the change. Anything going on in marketing?
JOE: I have a draft for my video, Are You Afraid of This Book. Now I am working on the technology. One approach provides better video and the other better sound. I am looking for an approach which provides both.
CALLIOPE: Have you discovered one?
JOE: I think my video camera would work best but it is being uncooperative at the moment and will not connect to my computer.
CALLIOPE: Have you narrowed down the problem?
JOE: I have pretty well decided it is the camera. The cord and computer seem to be working okay. Maybe I'll take it to the shop. Talk with you tomorrow.
(Relaxing in Jackson Square, Batavia, NY)

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