January 13, 2009 - 8:29am
(Marketplace- Marigot, St. Martin)
JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. Did you finish Seth Godin's book, <span style="font-style: italic; font-weight: bold;">All Marketers Are Liars</span>?
JOE: I finished it this morning.
CALLIOPE: So what did you think?
JOE: It was a wake up call and challenged what I thought I knew about marketing.
CALLIOPE: How so?
JOE: I want to convey to my readers encouragement to live authentic lives by using their talents for good purposes.
CALLIOPE: So what's the problem?
JOE: I have been concerned that there are many people who don't care about living their lives this way but just want to grab what they can.
JOE: Godin encourages marketers and by extension writers to address people with a worldview consistent with their message rather than trying to change people with entrenched worldviews not open to their message.
CALLIOPE: How does this change your approach?
JOE: My goal will now be to speak effectively to those who are willing to listen rather than beating my head against a wall trying to interest those who think I'm crazy.
CALLIOPE: Sounds good to me.
JOE: Me too. I will get working on it today. Talk with you tomorrow.