search engine optimization

(Carol and Joe on Broadway)

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JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: Fine.
CALLIOPE: What have you been up to?
JOE: Trying to get back into a routine. I am catching up on my email and working on marketing.
CALLIOPE: What did you accomplish yesterday?
JOE: I worked more on search engine optimization, specifically keywords, and meta tags for my my websites.
CALLIOPE: Sounds a little involved.
JOE: It is. Not like the old days on Mt. Olympus.
CALLIOPE: Anything else going on?
JOE: I visited a physical therapist to see if I can increase the mobility of my hands which was compromised by my arthritis.
CALLIOPE: Any progress?
JOE: Nancy gave me some exercises to do. Hopefully this will help.
CALLIOPE: What's on for today?
JOE: More marketing work and revision of Marital Property. Talk with you tomorrow.

(Monarch Butterfly)

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JOE: Good afternoon Calliope.
CALLIOPE: Good afternoon Joe. I was afraid you fell off the face of the earth.
JOE: I didn't but my website did and it took me until just now to get it working again.
CALLIOPE: What happened?
JOE: I spent yesterday working on search engine optimization with Steve Weber's website.
CALLIOPE: And?
JOE: I learned quite a bit that I was anxious to implement.
CALLIOPE: How did that go?
JOE: In the long run, okay. But along the way I managed to run into quite a few snags while trying to implement simplification.
CALLIOPE: Sounds like a contradiction.
JOE: Simplicity is not always easy to achieve. Just ask anyone who tried to simplify his or her life.
CALLIOPE: Did it turn out okay in the long run.
JOE: Yes. I still haven't figured out how to post an interview on my website although I had it working before.
CALLIOPE: Something to work on.
JOE: I guess I need some sort of challenge. Talk with you tomorrow.