Most readers will probably remember the trip I took to Chicago a couple of months ago – for a conference with other small, local publishers.
One of my longtime friends in the industry was there and she showed off a service she had launched in her local community to deliver really powerful online marketing tools to locally owned businesses.
These were tools that can be really expensive and time-consuming for local businesses to implement on their own, but here was an effective, efficient and affordable solution.
I told my friend I wanted to bring this service to Genesee County. She got me in touch with the developers and a few weeks ago we signed a contract so The Batavian could deliver this powerful platform to local businesses and the local shoppers who will use it.
Today, we are introducing Shop Batavia.
Why will local businesses like Shop Batavia?
First, because never before have merchants in Genesee County been offered such powerful marketing tools at such an affordable rate.
ShopBatavia.com isn't just another "hope they find us" business directory with nothing more than a picture and a few words about your business. With ShopBatavia.com merchants can actually sell online, offer specials, discounts, coupons, daily deals, product information, set up newsletters for direct marketing, integrate with Facebook and Twitter, answer customer questions and do it all in an environment that is professional and backed by same-day phone support.
ShopBatavia.com is bolstered by the marketing power of The Batavian, with its thousands of daily local readers and thousands of Facebook fans.
With powerful reporting tools, you won't have to guess if ShopBatavia.com is working for you. You will know it's working for you.
Why will local shoppers love Shop Batavia?
Because for the first time, they’re going to be able to shop online at dozens of locally owned businesses and either arrange in-store pick up or have the items shipped directly to their homes.
Customers will be able to use Shop Batavia to find local coupons, discounts, special sales, browse restaurant menus and contact local merchants with questions.
And all of this will be available online, from any computer or mobile device 7/24, every day of the year.
I’m excited and pleased to bring Shop Batavia to Genesee County. There is not now, nor has there ever been, anything like Shop Batavia available to Genesee County residents and businesses.