New grocery store in Batavia caters to cooks who like to spice things up
For four or five years Ignacio Urvizu thought Genesee County needed a grocery store that catered to the culinary needs of people who like to eat Mexican and other Hispanic food.
His wife, Jennifer, noted that there's nothing closer to Batavia than Medina or Albion where you can buy Mexican spices, mixes, breads and treats.
Two weeks ago, the couple opened La Mexicana in the Valu Plaza (the former location of Matty's Pizza).
Even with very little publicity, Jennifer said the store has already attracted a wide variety of customers happy to finally find a store that caters to their needs.
"We've had some local farmers come in and some people who don't know what they're looking for," Jennifer said. "They come in and talk to us and learn something new and try something different."
While the family has lived in Le Roy for 16 years, Jennifer said they picked their Batavia location because it's centrally located and the Valu Plaza location -- with a laundry, a deli, other retail stores -- is a place where customers can make several stops at once.
Jennifer said she and Ignacio are pretty confident the store will be successful.
"People from this area will travel a long way to get what they're looking for," she said.