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January 29, 2009 - 7:45am

Conversations with Calliope- The Aging Purple Cow

posted by Joseph Langen in writing, marketing, aging, purple cow.

(Original Wall- Tower of London)

JOE: Good morning Calliope.
CALLIOPE: Good morning Joe. How are you today?
JOE: I'm fine other than being a little sore from shoveling mounds of snow.
CALLIOPE: That's what you get for living in Western New York. You have a rather intriguing title for our discussion today.
JOE: You noticed. I suppose you would like an explanation.
CALLIOPE: Indeed I would.
JOE: Okay. I have been reading two books recently, Seth Godin's Purple Cow and Joan Chittister's The Gift of Years.
CALLIOPE: What do the two have in common?
JOE: Not much on the surface. Godin's book is about marketing and how what works is being unique and appealing to those who appreciate your uniqueness. Chittister's book is about reevaluating aging, looking at as the freedom to be creative after the demands of earlier life are relaxed.
CALLIOPE: Got it. So what's the connection?
JOE: I'm working on marketing for my writing and also not getting any younger. Aging is an opportunity to let my uniqueness shine without worrying so much about what people will think about it. It's a freeing idea.
CALLIOPE: What do you plan to do about it?
JOE: Stop censoring my ideas so much and start making better use of the unique insights I have gained over the years.
CALLIOPE: Sounds good.
JOE: Stay tuned. Talk with you tomorrow.

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