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May 5, 2016 - 3:09pm

Eastown Beverage expands redemption center, and there's more beer

posted by Howard B. Owens in Eastown Plaza, Eastown Beverage, batavia, business.


The expansion of Paul Parise's Eastown Beverage, which includes more space for his redemption center, coincides with that redemption center becoming the last privately owned, independent one in town.

Rob's on Ellicott Street, where Parise got his start more than a dozen years ago, closed last month. The nonprofit ARC operates a redemption center on East Main Street Road in the Town of Batavia, and Tops Market chain also has one.

This spring, Parise has expanded his redemption center into space, formerly a detail shop, next to his beer store. 

The new redemption center is bigger and Parise promises it will always be the cleanest around with the fastest service.

At the same time, Parise has been able to add more coolers -- now 24 doors -- to the beer shop and he's increased the number of craft beers he carries, and unlike a lot of shops, everything he sells is refrigerated.

The shops are located at 563 E. Main St., Batavia.

Eastown Beverage is open seven days a week: 9 a.m. to 8 p.m. Monday through Wednesday; Thursday through Saturday to 9 p.m.; and from 11a.m. to 4 p.m. on Sunday.

The redemption center is open 9 to 4:30, except Saturdays when it closes at 4, and its closed on Sundays.




jeff saquella
jeff saquella's picture
Last seen: 6 months 6 days ago
Joined: Sep 30 2008 - 5:22pm

good job paul...you've worked hard for that.

Amy Vlack
Amy Vlack's picture
Last seen: 3 months 1 week ago
Joined: Jan 12 2009 - 8:36am

It is a very nice place to return bottles. It always smells clean when I walk in the door, no sticky floors or sticky machines. I highly recommend going there. :)

Gary Diegelman
Gary Diegelman's picture
Last seen: 6 years 1 week ago
Joined: Mar 20 2009 - 7:06pm

This may be a good place to do redemption but this is not the only place in town to take your cans. The ARC recycling center on West Main St also does bottle and can redemption. Help support ARC.

Angelo Dispenza
Angelo Dispenza's picture
Last seen: 10 months 1 week ago
Joined: Dec 21 2009 - 11:56am

Good Luck Paul Parise! Couldn't have happened to a nicer guy!

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