Eastown Beverage expands redemption center, and there's more beer
The expansion of Paul Parise's Eastown Beverage, which includes more space for his redemption center, coincides with that redemption center becoming the last privately owned, independent one in town.
Rob's on Ellicott Street, where Parise got his start more than a dozen years ago, closed last month. The nonprofit ARC operates a redemption center on East Main Street Road in the Town of Batavia, and Tops Market chain also has one.
This spring, Parise has expanded his redemption center into space, formerly a detail shop, next to his beer store.
The new redemption center is bigger and Parise promises it will always be the cleanest around with the fastest service.
At the same time, Parise has been able to add more coolers -- now 24 doors -- to the beer shop and he's increased the number of craft beers he carries, and unlike a lot of shops, everything he sells is refrigerated.
The shops are located at 563 E. Main St., Batavia.
Eastown Beverage is open seven days a week: 9 a.m. to 8 p.m. Monday through Wednesday; Thursday through Saturday to 9 p.m.; and from 11a.m. to 4 p.m. on Sunday.
The redemption center is open 9 to 4:30, except Saturdays when it closes at 4, and its closed on Sundays.
