The marketing efforts of the Genesee County Economic Development Center (GCEDC) were recognized during the New York State Economic Development Council’s (NYSEDC) annual meeting in Cooperstown on May 24th and 25th.
The GCEDC received Certificates in Excellence in the categories of Multimedia Advertising and Printed & Electronic Newsletter and Honorable Mention in the Brochure and Annual Report categories.
The Multimedia Advertising Award is shared between the City of Batavia, the Batavia Development Corporation and the GCEDC. That award recognized the “Bet on Batavia” video produced in 2016 for the Downtown Revitalization Initiative competition
“We were very proud of the collaboration to produce the ‘Bet on Batavia’ video,” said Jason Molino, Batavia city manager. “We will once again utilize the video, and other social media platforms and strategies as we pursue funding from New York State’s Downtown Revitalization Initiative."
“Collaboration is an extremely important component of economic development especially in presenting a unified vision for a community and region,” said Pierluigi Cipollone, president of the Batavia Development Corporation. “In this instance, the video told a powerful story about the uniqueness and pride we have in our city.”
The NYSEDC annually recognizes the economic development marketing efforts of its member organizations.
“These awards demonstrate creativity, impact, and visual appeal by our members who are effectively marketing their communities for economic development purposes,” said Brian McMahon, executive director of the New York State Economic Development Council.
“Economic development is extremely competitive with regions, states and countries competing against each other, so it is imperative that our marketing materials stand out among those making investment decisions in Batavia and Genesee County,” said Steve Hyde, president and CEO, GCEDC.
“Our marketing team under Rachel Tabelski and the marketing professionals at our economic development partners do a tremendous job in distinguishing our region through the materials they collaborate on to produce.”
NYSEDC has been the state’s principle organization representing economic development professionals, businesses, and colleges and universities for more than 40 years.