Sports leading the way for county's growing tourism sector
Sports is a booming business for tourism in Genesee County, according to Kelly Rapone, tourism marketing director for the Chamber of Commerce.
Between soccer at Batavia Sports Park, the Darien Lake baseball and softball tournaments, golf getaways, and various other competitive sports events that attract people from throughout the region and the Northeast, Genesee County hotels are often selling out during the spring and summer, Rapone told members of the County Legislator's Ways and Means Committee yesterday.
"Every weekend, I would say, from May right through July, we are booked up, our hotels, for sports," Rapone said.
That helps contribute to one of the major funding sources for the Chamber of Commerce, the county's bed tax.
Last year, the bed tax fell a little short of projections but Tom Turnbull, chamber president, said it looks like the revenue will exceed the $420,000 target, despite a rainy June.
Revenue was up 3 percent in the first quarter, 3 percent in the fourth quarter, but down 1 percent in the third quarter.
"The big factor there is probably Darien Lake," Turnbull said. "They are a big contributor to the bed tax and it was a rainy summer. Their numbers were, I know, down a little bit, but still 1 percent is not too bad."
The fourth quarter should make up for it, Turnbull said, with a projected increase of 17 percent.
Rapone said the golf packages the chamber sells fell off significantly in June, from leading to the booking of 93 room nights a year ago to just 29 this June.
"You can see, they all kind of shifted out to later in the summer and then we did another push for fall packages," Rapone said.
The chamber's budget for 2017 expected $66,000 from New York in matching funds for the "I Love NY" tourism promotion program, but the chamber received only $64,400 this year. That is the number the chamber will budget for 2018 and hope for an increase in that amount.
The chamber also generates its own revenue through a visitors guide, dining guide, coupon book and the golf packages. The budget anticipated $106,000 in revenue from these sources and the actual revenue for 2017 will be at least $108,000. The chamber will budget $110,000 for 2018.
Rapone said the county may see an increase in Chinese tourists, with a shift away over the next four years from bus tours to more individual travelers.
This year, the chamber hosted a group of 16 Chinese travel guides who were touring the state.
She also talked about how the Chinese pay for things. There is only one national credit card and that isn't always accepted by businesses in the United States.
"A Chinese traveller would never pull out his Chinese credit card to pay for something if he thought there might be the slightest chance it would be denied," Rapone said.
So what they carry is a card called Union Pay. What a lot of merchants don't understand, she said, is if they can accept Discover, they can accept Union Pay.
She said she visited a deli over the summer and the owner complained that the Chinese who came in never bought anything. She told him about Union Pay. The next week, he had all the signage up in the store to show he accepted Union Pay.
"It's the simple things that make us more welcoming," she said. "Like, they don't like ice in their drinking water. They want their water and tea at room temperature."
When the renovations are complete at Van Detta then this trend will continue to grow as more sports events will be hosted in Batavia...
"...told him about Union Pay. The next week, he had all the [Chinese] signage up in the store to show he accepted Union Pay."
Well, if nothing else, it's a boon for Leaton Signs, 5050 Ellicott Street Road
The credit card company provides the logo'd decals.