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South Beach. Alex's Place

Hundreds of South Beach gift certificates redeemed at local restaurants

By Howard B. Owens

When South Beach closed without warning, many people in the community were concerned about gift certificates that had purchased but not redeemed.

In comments on The Batavian, representatives of Alex's Place and Sunny's step forward and offered to redeem the gift certificates.

Matt Gray, owner of Alex's Place says his restaurant on Park Road redeemed more than 350 gift certificates.

Maggie Fasano, manager at Sunny's said 139 gift certificates were redeemed there.

Gray said the offer brought in some new customers and people who hadn't visited Alex's in some time and were grateful, noting that they would be back soon.

"It was very well received from every one who had gift certificates and had a chance to redeem them, not only from us but from the other restaurants as well," Gray said. "It was well received as a gesture of good will."

The exchange was also a big hit at Sunny's.

"People were definitely positive," Fasano said. "People were grateful it wasn't a total lose for them and we picked up lots of new customers, and we're very glad to have them."

Ken Mistler recently revealed that he's purchasing the South Beach location and will seek a new tenant looking to open a new restaurant in that location.

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